Dense commentary on social media, PR, marketing, advertising and branding.
Early in February, Microsoft launched a feature to Skype () that they already had in . It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as the focal point…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just . Here are a couple of backgrounders on TikTok, for the unaware: | TikTok’s content makes me…
Originally published in . Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed to be using social media actively. In India, Facebook is said to have…
We’re perhaps witnessing the early days of the equivalent of ‘Abki Baar Modi Sarkar’, with ‘Namumkin Ab Mumkin Hai’. The BJP started carpet-bombing this slogan on print media starting yesterday. But, unlike ‘Abki Baar Modi Sarkar’ which was launched, released and bankrolled…
More updates, on this topic: Please see the updates at the end of this post. This is more of an on-going thread to ‘showcase’ stellar examples of Hindi being used as pan-Indian communication language. There is this interesting trend in print advertising…