Dense commentary on social media, PR, marketing, advertising and branding.
In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just . Here are a couple of backgrounders on TikTok, for the unaware: | TikTok’s content makes me…
Originally published in . Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed to be using social media actively. In India, Facebook is said to have…
We’re perhaps witnessing the early days of the equivalent of ‘Abki Baar Modi Sarkar’, with ‘Namumkin Ab Mumkin Hai’. The BJP started carpet-bombing this slogan on print media starting yesterday. But, unlike ‘Abki Baar Modi Sarkar’ which was launched, released and bankrolled…
More updates, on this topic: Please see the updates at the end of this post. This is more of an on-going thread to ‘showcase’ stellar examples of Hindi being used as pan-Indian communication language. There is this interesting trend in print advertising…
Beer advertising has a fairly rich history. Rich history in targeting only men, and in objectifying women, that is. Here is a sequence, to showcase the range and evolution. (There is good news at the end of this post, relax). Fully man-focused;…
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…