Dense commentary on social media, PR, marketing, advertising and branding.
Qantas won the internet yesterday. Easily… hands down. They shared a letter from a very young boy, along with their own CEO’s response to that letter. The boy’s letter is rather unusual, but also hugely endearing. Where Qantas made it a victory…
On February 20, 2019, Duke University’s Zion Williamson, who is expected to be the top pick in NBA, sustained a knee injury after his shoe split open 36 seconds into a highly anticipated game, against North Carolina. Former US President Barack Obama…
I was looking for overnighter luggage where the laptop compartment is not in the same enclosure as the one for clothes so that I can remove the laptop conveniently during security check-in. I do a LOT of 1-2 days travel, primarily to…
jetBlue’s new ” is really a ‘sweep’stakes. What they are asking people to do is plain bizarre. To win unlimited flights for a year, you are asked to completely scrub your Instagram account of all photos! And then post one photo –…
UPDATE: March 8, 2019: As I had anticipated, the trouble has moved to mainstream media too. Here’s The Economic Times, on the issue, today. ORIGINAL POST: The Red Label film with Kumbh as the backdrop that I had shared last weekend on…
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…
I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…