Dense commentary on social media, PR, marketing, advertising and branding.
jetBlue’s new ” is really a ‘sweep’stakes. What they are asking people to do is plain bizarre. To win unlimited flights for a year, you are asked to completely scrub your Instagram account of all photos! And then post one photo –…
UPDATE: March 8, 2019: As I had anticipated, the trouble has moved to mainstream media too. Here’s The Economic Times, on the issue, today. ORIGINAL POST: The Red Label film with Kumbh as the backdrop that I had shared last weekend on…
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…
I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…
This is the essence of why Anand Mahindra is so very good on Twitter. Let me list the specific reasons why. 1. Anand talks about a lot of things on his chosen (and only) social media platform – Twitter. The Mahindra brand…
Early in February, Microsoft launched a feature to Skype () that they already had in . It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as the focal point…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…