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Category: opinion

Stanley and Samsonite – the pros and cons of freebie PR
communication marketing & advertising opinion social media 

Stanley and Samsonite – the pros and cons of freebie PR

November 28, 2023November 28, 2023 by Karthik S

A PR effort by Stanley, the maker of cups, bottles, and tumblers went massively viral recently. Here’s what happened: Danielle’s car (a KIA, as we can see from the video) caught fire and she posted a short video of the burnt car…

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Deepavali 2023 in Indian advertising
creative curating marketing & advertising opinion 

Deepavali 2023 in Indian advertising

November 23, 2023November 25, 2023 by Karthik S

The closest in India that comes to the Western world’s Christmas-related advertising scene is the Deepavali/Diwali-related advertising. Unlike IPL—the other major advertising jamboree, but one that requires working officially with BCCI to talk about, in a branded context—Deepavali is an open festival…

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Google Pixel x Mr. India: Exciting idea, perfunctory execution
communication creative ideas marketing & advertising opinion 

Google Pixel x Mr. India: Exciting idea, perfunctory execution

November 8, 2023November 8, 2023 by Karthik S

I found the Pixel 8 campaign from Google (agency: FCB Group) with Anil Kapoor reprising his role as Mr. India to be interesting enough, but not as exciting as I assumed it would be. The idea of officially using the Mr. India…

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Arya and the missing caramel custard
communication creative marketing & advertising opinion 

Arya and the missing caramel custard

October 26, 2023October 26, 2023 by Karthik S

If you have been watching the Cricket World Cup 2023 (CWC2023) matches, I’m fairly sure you may remember this PhonePe ad – watch: Almost anyone who watches the ad for the first time has an opinion… not about PhonePe being interoperable with…

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An idea to power your personal brand’s content game
opinion personal branding social media 

An idea to power your personal brand’s content game

October 19, 2023October 19, 2023 by Karthik S

During my corporate personal branding workshops, after I set the premise on the need for personal branding, the need and process of defining one’s own personal brand, and the basics of content to power the brand narrative, most participants faced a stumbling…

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What does Taj Mahal Tea’s Megh Santoor billboard really sound like?
creative marketing & advertising opinion 

What does Taj Mahal Tea’s Megh Santoor billboard really sound like?

October 13, 2023October 13, 2023 by Karthik S

Like me, I am reasonably sure you would have received at least 4-5 WhatsApp forwards about Brooke Bond Taj Mahal tea’s environmentally interactive santoor billboard in Vijayawada that plays raag Megh Malhar when it rains. If not WhatsApp forwards, you may have…

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An underrated tip for personal branding
opinion personal branding social media 

An underrated tip for personal branding

October 5, 2023October 5, 2023 by Karthik S

Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…

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