
“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Dense commentary on social media, PR, marketing, advertising and branding.
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!