Dense commentary on social media, PR, marketing, advertising and branding.
I have been tracking the livestreaming e-commerce trend in China very keenly in recent times. The Chinese version of sales via livestream happens in a certain way:a. a well-known influencer plays the host in an online livestreamb. she/he showcases and promotes a…
Back in 2018, I had written about former MTV VJ José Covaco’s content produced on behalf of brands. His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…
When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the storied history of this campaign…
I’m a Mac user. I love the Mac experience, after having suffered Windows desktops and laptops almost all my life. (PS: I’m also an Android user when it comes to phones. I cannot stand the iPhone). But one thing I have always…
Now, this is getting extremely interesting. The High Court yesterday granted interim relief to HUL in the Glow & Handsome war between HUL and Emami. Reason: it seems HUL made a trademark application way back in September 2018 and again on June…
When Pepsico Lay’s first launched a thank-you campaign called #Heartwork in early June, to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the…