Dense commentary on social media, PR, marketing, advertising and branding.
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…
I have been writing about the use of Indian regional languages (other than Hindi) in advertising a LOT. Here’s a full summary I wrote for Quartz India. In continuation, here are 4 recent attempts from brands. 1/ Bajaj-Allianz Life Insurance It was…
A tiny piece in The Economic Times’ weekly section called Suits & Sayings caught my eye yesterday (this is a weekly Monday section). Hmmm. Clues? Chennai-based. Keen to display gender diversity. Chairman tweeting.Responses called on Group’s Board to be showcase diversity too….
I buy fresh potato chips in one of the many ‘Hot Chips’ branded shops in Bengaluru. This one is the best on the Sarjapur Road stretch, in a tiny lane adjacent to the HDFC Bank opposite Springfields Apartments. I have been buying…