Dense commentary on social media, PR, marketing, advertising and branding.
For some reason, India had more high-decibel mask-wearing campaigns than get-vaccinated campaigns. Last year, we were inundated with creative mask-wearing and social distancing campaigns by both the Government and brands, but the get-vaccinated campaigns seem less vocal or visible, and it is…
This post is a response to Shivaji Dasgupta’s article in BestMediaInfo, titled, “Is tokenism the latest variant of Dairy Milk?“. Let me summarize Shivaji’s arguments (but please do read the full article before reading my response).1. The new Cadbury’s Dairy Milk ad…
When I mention ‘children’ and ‘vegetables’, most parents inherently know that I’m talking about sworn rivals 🙂 My daughter makes a fuss for brinjal but manages to eat most other vegetables, while my son makes a fuss for drumstick but is generally…
Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…
A fairly unlikely product category that seems totally obsessed with using stars (from films and sports) in its advertising campaigns is TMT Steel rods. The consistency with which assorted brands that manufacture TMT bars sign up (mostly) male film heroes and use…
As someone who has been in the ‘creative’ industries (marketing and advertising, public relations), I have been in a lot of brainstorming sessions, both at the client side and the agency side. Whenever a large’ish problem needs solutions, a brainstorming session is…
When I first interned at a Delhi-based IT company in the corporate communications team immediately after my post-graduation in the late 90s, besides my formal education and a half-heartedly completed year at Aptech Coimbatore (R.S.Puram!), I did not know anything about corporate…