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Category: opinion

Learning about your data and privacy through a game of cards!
communication creative opinion 

Learning about your data and privacy through a game of cards!

On February 24, 2021 by Karthik S

Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…

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Cleaning in and out
advertising creative opinion 

Cleaning in and out

On February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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Marico’s Maggi-rival is noodles without n!
communication opinion 

Marico’s Maggi-rival is noodles without n!

On February 22, 2021 by Karthik S

Considering I imagine myself as an Indian instant-noodles connoisseur (!), how can I not be excited about a completely new noodles brand being launched in India? I first Googled ‘Saffola Oodles’ and BigBasket was the first e-commerce link that stared at me….

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The post from the past
communication opinion personal branding social media 

The post from the past

On February 19, 2021 by Karthik S

Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…

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Forced delayed gratification as USP
opinion social media 

Forced delayed gratification as USP

On February 18, 2021 by Karthik S

A lot of features that we come across or use or like on digital/social media/messaging platforms/apps mimic the offline equivalents. The ‘save’ icon is a floppy disk in most apps/digital services, even if many millennials don’t have a clue as to what…

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A wine in any other pack?
advertising creative opinion 

A wine in any other pack?

On February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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Feel good, in two contrasting ways
advertising opinion 

Feel good, in two contrasting ways

On February 16, 2021 by Karthik S

Two ads from January 2021, for 2 different products, but their messages are polar opposites to each other! I loved the first one – for Unilever’s Degree Deodorant, by the agency BBDO USA. The ad film features NBA star Kevin Durant and…

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