Dense commentary on social media, PR, marketing, advertising and branding.
The British advisory body The Sleep Council coined the phrase ‘junk sleep’ in 2007 after looking at the results of a poll it conducted of 1,000 teenagers from the UK. The poll of 1,000 youngsters aged 12 to 16 found that 30%…
Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…
The Society of Automotive Engineers (SAE) defines 6 levels of driving automation that has been adopted by the U.S. Department of Transportation. Here are the 6 levels, as explained through an infographic by Intel. What these levels fail to include is an…
If you sit in a public place (pre-pandemic, of course) and simply gaze at nothing in particular out there and not look at your smartphone, you may be presumed to be all sorts of wrong – creep, shady, crazy, odd, etc. If…
When the mega lockdown was announced in March 2020, it started an increased interest and demand for devices and gadgets that can help us do household work. So, more interest and demand for dishwashers, automatic vacuum cleaners, washing machines, better mops, etc….
I have always looked at ads from chappal brands with a lot of interest. I say ‘chappal’ because I don’t want to call it ‘footwear’ and include all kinds of footwear. Chappal is a category, based on pricing and socio-economic target audience…
Last month, an elephant that smashed through a kitchen wall at a home in Thailand made news globally. While it was funny to see countless memes around it (including one that made me laugh out loud; it had the elephant’s pic along…