Dense commentary on social media, PR, marketing, advertising and branding.
Cadbury Bournvita seems to be on an offline activation spree. I shared a video from them (on LinkedIn) that they had shared on March 14th, called ‘The Exam Collection’. As I had mentioned, it was clearly and way-too-obviously gimmicky, but well-intentioned with…
There are a few people on LinkedIn who have added ‘Chowkidar’ before their names. Not as many as you’d find on Twitter and Facebook; about 100+, from what I noticed, and possibly growing. They are obviously responding to Narendra Modi’s call to…
Mindtree’s co-founder Subroto Bagchi tweeted about Mindtree’s hostile takeover bid by L&T on the night of March 17th. Mindtree employees have been tweeting with the hashtag #MindtreeMatters vocally. The tweeting started at 3:12pm on March 18th, first by an employee named Subodh…
Years ago, when I was a little boy, growing up in Srirangam (Trichy, Tamil Nadu), I used to wait for the soan papdi wala. He used to have a small’ish bell-jar on his cycle’s carrier. Besides the fact that it was the…
In the last 2+ decades, I have used several paid and free software over the internet. Email, for instance. After Rocketmail, I moved to Hotmail, Yahoo Mail and finally Gmail and Microsoft Outlook. With most free tools on the internet, I know…
Do you know the difference between a Quote and a Reply, on Twitter? Most people don’t see the difference, but there IS a critical difference. Let me explain it with a simple, real-life scenario. I’m having dinner with my family. My little…
I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…