The VC economy
Years ago, when I was a little boy, growing up in Srirangam (Trichy, Tamil Nadu), I used to wait for the soan papdi wala. He used to have a small’ish bell-jar on his cycle’s carrier. Besides the fact that it was the…
Brand loyalty for free software?
In the last 2+ decades, I have used several paid and free software over the internet. Email, for instance. After Rocketmail, I moved to Hotmail, Yahoo Mail and finally Gmail and Microsoft Outlook. With most free tools on the internet, I know…
Narendra Modi’s tweets to celebrities – a lesson in conversation vs. broadcast
Do you know the difference between a Quote and a Reply, on Twitter? Most people don’t see the difference, but there IS a critical difference. Let me explain it with a simple, real-life scenario. I’m having dinner with my family. My little…
The writing is on the… sand!
I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…
Qantas delivers a master-class in PR! Here are 2 Indian brands that come close.
Qantas won the internet yesterday. Easily… hands down. They shared a letter from a very young boy, along with their own CEO’s response to that letter. The boy’s letter is rather unusual, but also hugely endearing. Where Qantas made it a victory…
You reap what you sow, Skechers.
On February 20, 2019, Duke University’s Zion Williamson, who is expected to be the top pick in NBA, sustained a knee injury after his shoe split open 36 seconds into a highly anticipated game, against North Carolina. Former US President Barack Obama…
The Valise, from Assembly, seems really like thoughtful business luggage!
I was looking for overnighter luggage where the laptop compartment is not in the same enclosure as the one for clothes so that I can remove the laptop conveniently during security check-in. I do a LOT of 1-2 days travel, primarily to…