Dense commentary on social media, PR, marketing, advertising and branding.
There are a few people on LinkedIn who have added ‘Chowkidar’ before their names. Not as many as you’d find on Twitter and Facebook; about 100+, from what I noticed, and possibly growing. They are obviously responding to Narendra Modi’s call to…
Mindtree’s co-founder Subroto Bagchi tweeted about Mindtree’s hostile takeover bid by L&T on the night of March 17th. Mindtree employees have been tweeting with the hashtag #MindtreeMatters vocally. The tweeting started at 3:12pm on March 18th, first by an employee named Subodh…
Years ago, when I was a little boy, growing up in Srirangam (Trichy, Tamil Nadu), I used to wait for the soan papdi wala. He used to have a small’ish bell-jar on his cycle’s carrier. Besides the fact that it was the…
In the last 2+ decades, I have used several paid and free software over the internet. Email, for instance. After Rocketmail, I moved to Hotmail, Yahoo Mail and finally Gmail and Microsoft Outlook. With most free tools on the internet, I know…
Do you know the difference between a Quote and a Reply, on Twitter? Most people don’t see the difference, but there IS a critical difference. Let me explain it with a simple, real-life scenario. I’m having dinner with my family. My little…
I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…
Qantas won the internet yesterday. Easily… hands down. They shared a letter from a very young boy, along with their own CEO’s response to that letter. The boy’s letter is rather unusual, but also hugely endearing. Where Qantas made it a victory…