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Category: marketing & advertising

Mysore Sandal ki Tamannah – postpone the outrage till…
communication marketing & advertising opinion 

Mysore Sandal ki Tamannah – postpone the outrage till…

May 27, 2025May 27, 2025 by Karthik S

The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.

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Marketing team career promotion yojana, on LinkedIn!
communication long-form marketing & advertising opinion social media 

Marketing team career promotion yojana, on LinkedIn!

March 27, 2025March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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Why normalize ragging, Cadbury and Ogilvy?
communication marketing & advertising opinion 

Why normalize ragging, Cadbury and Ogilvy?

March 18, 2025March 18, 2025 by Karthik S

Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.

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Bournvita – Tayyari influencers ki
communication marketing & advertising opinion social media 

Bournvita – Tayyari influencers ki

March 6, 2025March 6, 2025 by Karthik S

A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!

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LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
communication marketing & advertising opinion social media 

LinkedIn ‘brand partnership’ label Vs. ASCI guidelines

February 19, 2025February 19, 2025 by Karthik S

LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.

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Why does Cadbury’s 5 Star sound like Bajrang Dal?
communication creative marketing & advertising opinion 

Why does Cadbury’s 5 Star sound like Bajrang Dal?

February 4, 2025February 4, 2025 by Karthik S

Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!

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Which toothpaste did you use last night?
communication creative ideas marketing & advertising opinion 

Which toothpaste did you use last night?

January 28, 2025January 28, 2025 by Karthik S

Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?

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