Dense commentary on social media, PR, marketing, advertising and branding.
I don’t specifically recall when my mobile phone network moved from 3G to 4G. 4G arrived in India around 2012 and I don’t recall a pricing difference (at least in my Airtel post-paid connection) between the 2 networks or even being given…
The Financial Express story on Sunday was about brands ‘dropping the act’ and showing authentic experiences. One of the products—and campaigns—mentioned was Dabur Honey, based on a recent campaign featuring Sonu Sood. Here’s what Dabur India marketing head, health supplements, Prashant Agarwal,…
As far as I recall, GSK’s Crocin first released an ad featuring ‘Mr. Sachin Khurana’ early in 2022. The pitch in that ad was that Crocin starts working in 5 minutes. ‘Mr. Sachin Khurana’ is seen wearing a ‘white coat’, pointing to…
Lux Industries’ new ad (released in late August 2022) for Venus innerwear starring Salman Khan involves him chasing his banian flying all across the town starting with Salman’s own balcony from where the vest takes off. The ad was conceptualized by Shreyansh…
The new Teachers’ Day campaign by Navneet Education, called ‘Tr. for Teacher’, by the agency FCB Interface, did not work for me at all. For more than one reason. This, despite someone as influential as Anand Mahindra going ga-ga over it. The…
From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….
I had written about an advertising campaign around paper straws (replacing plastic straws) yesterday. Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…