Colgate India recommends* Dabur Red toothpaste!
October 12, 2026Colgate India recommends choosing a toothpaste with the IDA (Indian Dentists Association) Seal. How many Colgate toothpastes have this seal? Dabur Red does have this Seal. So…
Category: marketing & advertising
Founder-led brands: Is there a winning formula?
August 20, 2026Founder-led brands: When does the founder help the brand, and when does the brand need to outgrow the founder?
The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
Britannia’s brilliant idea… and its biggest contradiction
July 7, 2026Britannia Milk Bikis’ ThirukkuraL campaign (agency: Talented) has won widespread praise. But the more I looked at the campaign, the more I wonder if its behavioral design actually solves the problem it set out to solve? The deeper I dug, the more contradictions I found!
The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
From the end of an MK Retail store to FMCG brand-building stack 2.0
December 16, 2025Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0