The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
Category: marketing & advertising
Britannia’s brilliant idea… and its biggest contradiction
July 7, 2026Britannia Milk Bikis’ ThirukkuraL campaign (agency: Talented) has won widespread praise. But the more I looked at the campaign, the more I wonder if its behavioral design actually solves the problem it set out to solve? The deeper I dug, the more contradictions I found!
The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
From the end of an MK Retail store to FMCG brand-building stack 2.0
December 16, 2025Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
Adding Pepper to a corporate crisis
July 28, 2025Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
Mysore Sandal ki Tamannah – postpone the outrage till…
May 27, 2025The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.