How should we react to the use of AI?
So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…
Category: marketing & advertising
Nike asks, “Am I a bad person?”
The new Nike ad (“Winning isn’t for everyone”, made by the agency Wieden+Kennedy) seems to stir a lot of reactions in anyone who sees it once. The full text of the voice-over in the video:“Am I a bad person?Tell me. Am I?I’m…
Godrej Cinthol, ITC Fiama, and a little less water!
Scenario 1: Almost every Indian city is facing some amount of water shortage during summers these days. Some of the cities, like Bengaluru (earlier this year) and Delhi (now) make more news than others. Scenario 2: There are a LOT of shower…
Kya baat kar rahe ho, OYO?
One of the most basic lessons I learnt in my PR days (across both client-side corporate communications and agency-side public relations) is ‘do not repeat the negative’. There is ample reason for this. And all those reasons lead to a simple human…
Did you think it through, Bombae?
By now, everyone has denounced that abominable print ad by Bombay Shaving Company (BSC)/Bombae that the brand released on the back page (not the front page, as many have mistakenly pointed out) of HT City, Hindustan Times’ city supplement in Mumbai, on…
Chick-Fil-A’s employee advocacy blunder
Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…
Not on the same boAt
No, I was not at all planning to write about the new boAt campaign that everyone seems to be sure that they must have an opinion about 🙂 But, after seeing enough butthurt fanboys tear the campaign down, it probably deserves some…