
Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
Dense commentary on social media, PR, marketing, advertising and branding.
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?