Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
Category: marketing & advertising
Marketing team career promotion yojana, on LinkedIn!
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Why normalize ragging, Cadbury and Ogilvy?
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
Bournvita – Tayyari influencers ki
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
Why does Cadbury’s 5 Star sound like Bajrang Dal?
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Which toothpaste did you use last night?
Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?