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“Help! My LinkedIn reach has tanked!”
communication opinion personal branding social media 

“Help! My LinkedIn reach has tanked!”

April 21, 2025April 21, 2025 by Karthik S

As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.

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Marketing team career promotion yojana, on LinkedIn!
communication long-form marketing & advertising opinion social media 

Marketing team career promotion yojana, on LinkedIn!

March 27, 2025March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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Why normalize ragging, Cadbury and Ogilvy?
communication marketing & advertising opinion 

Why normalize ragging, Cadbury and Ogilvy?

March 18, 2025March 18, 2025 by Karthik S

Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.

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Bournvita – Tayyari influencers ki
communication marketing & advertising opinion social media 

Bournvita – Tayyari influencers ki

March 6, 2025March 6, 2025 by Karthik S

A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!

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LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
communication marketing & advertising opinion social media 

LinkedIn ‘brand partnership’ label Vs. ASCI guidelines

February 19, 2025February 19, 2025 by Karthik S

LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.

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The importance of anchor audiences in personal branding
communication opinion personal branding 

The importance of anchor audiences in personal branding

February 11, 2025February 11, 2025 by Karthik S

Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.

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Why does Cadbury’s 5 Star sound like Bajrang Dal?
communication creative marketing & advertising opinion 

Why does Cadbury’s 5 Star sound like Bajrang Dal?

February 4, 2025February 4, 2025 by Karthik S

Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!

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