Dense commentary on social media, PR, marketing, advertising and branding.
I got an email from my daughter, only 10, that she sent from her school email ID (via Google Suite for Education)! It wasn’t any email – she shared a Google Slides file she had created about cats and since we both…
An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…
Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…
Back in March this year, I had written about a 2016 ad film that spoke about organ donation in the most unusual way. Here is that post/video, for context: The world’s biggest a**hole Let me continue that theme in this post, using…
Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…
Right now, I’m in the midst of Tehran (Apple TV+), Banshee Season 3 (Amazon Prime Video), Scam 1992 (Sony LIV) and Stranger (Netflix). And in the middle of Works Well with Others – An Outsider’s Guide to Shaking Hands, Shutting Up, Handling…
I came across the hilarious new ad for R.M.Williams boots, an Australian brand. The ad is scripted and produced by Maximum Effort, the agency founded by Ryan Reynolds, a friend of Hugh Jackman who stars in the ad. The ad is perhaps…