Dense commentary on social media, PR, marketing, advertising and branding.
What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.