Dense commentary on social media, PR, marketing, advertising and branding.
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I wrote about the disconnect in the one they released in September 2020, last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative…
One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…
Nimesh Dedhia, a tax professional, tweeted about the new income tax website being down/not working, yesterday at 11:14 am. He tagged the Indian income tax department’s handle and India’s finance minister, Nirmala Sitharaman in the tweet. It was a normal, cordial tweet…
The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…
Early June, there was widely covered news about an internal document at Nestle that claimed that “only 37% of Nestle’s food and beverage products had a rating of over 3.5 as per Australia’s health star rating system, in which products are given…
Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…
A cloud kitchen (also called dark kitchens, ghost kitchens, or virtual restaurants) is a delivery-only food service operation that does not offer a dine-in facility. They let users order via their own website, or their own mobile app, through the phone, or…