Dense commentary on social media, PR, marketing, advertising and branding.
Britannia Milk Bikis’ ThirukkuraL campaign (agency: Talented) has won widespread praise. But the more I looked at the campaign, the more I wonder if its behavioral design actually solves the problem it set out to solve? The deeper I dug, the more contradictions I found!
My picks for the top 10 international ads of 2025.
Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.
On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.