The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
Britannia’s brilliant idea… and its biggest contradiction
July 7, 2026Britannia Milk Bikis’ ThirukkuraL campaign (agency: Talented) has won widespread praise. But the more I looked at the campaign, the more I wonder if its behavioral design actually solves the problem it set out to solve? The deeper I dug, the more contradictions I found!
The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
From the end of an MK Retail store to FMCG brand-building stack 2.0
December 16, 2025Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
When Subramania Bharathi met Srinivasa Ramanujan
December 11, 2025I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Why Playing the LinkedIn Algorithm Is Ruining Personal Branding
October 14, 2025Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.