
Why does Cadbury’s 5 Star sound like Bajrang Dal?
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Dense commentary on social media, PR, marketing, advertising and branding.
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?
The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…
If I were to pick one—just one—thing that you can start doing better towards building your personal brand, this would be it! But, before I come to that, here’s a relevant excerpt from ‘Open: An Autobiography’, by Andre Agassi. This is a…
I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…
Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…
A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…