When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the storied history of this campaign…

When Pepsico Lay’s first launched a thank-you campaign called #Heartwork in early June, to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the…