Karthik S | beastoftraal.com

About Air India CEO’s plagiarized message

June 16, 2025June 16, 2025 by Karthik S

What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?

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Mysore Sandal ki Tamannah – postpone the outrage till…

May 27, 2025May 27, 2025 by Karthik S

The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.

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“Help! My LinkedIn reach has tanked!”

April 21, 2025April 21, 2025 by Karthik S

As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.

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Marketing team career promotion yojana, on LinkedIn!

March 27, 2025March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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Why normalize ragging, Cadbury and Ogilvy?

March 18, 2025March 18, 2025 by Karthik S

Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.

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Bournvita – Tayyari influencers ki

March 6, 2025March 6, 2025 by Karthik S

A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!

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