Karthik S – beastoftraal.com

Netflix’s incidental success as an advertising platform

On November 27, 2020 by Karthik S

The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…

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The 6 words that doubled job applications for a company

On November 26, 2020 by Karthik S

Zurich, the UK-based insurance company recently announced that they more than doubled the number of male and female applicants for recently advertised openings because they added six words to those ads. The press release by Zurich, on November 17th, is mildly infuriating…

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Do not abandon

On November 25, 2020 by Karthik S

The French animal rights foundation ’30 Millions D’Amis’ (30 million friends) has been relentless in communicating and sensitizing people about animal abuse and abandonment for a very long time. It started as a TV program, by the French journalist Jean-Pierre Hutin, in…

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Wolf Gupta, the imaginary child

On November 24, 2020 by Karthik S

The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the legal notice by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf…

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Gillette’s highly marketable and functionally useful product idea

On November 23, 2020 by Karthik S

I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…

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Creative coincidence – a UK-based wine retailer’s ad campaign and a Tamil film!

On November 20, 2020 by Karthik S

The UK-based wine retailer Laithwaite has released a new ad campaign made by the ad agency RAPP. There are 3 ads in the series and all of them use the same basic narrative device geared towards communicating the ‘Get the wine cellar…

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Journalism vs. advertising – conflicts of interest

On November 19, 2020 by Karthik S

There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…

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