Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I wrote about the disconnect in the one they released in September 2020, last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative…

Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…