Dense commentary on social media, PR, marketing, advertising and branding.
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…
Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…
A lot of features that we come across or use or like on digital/social media/messaging platforms/apps mimic the offline equivalents. The ‘save’ icon is a floppy disk in most apps/digital services, even if many millennials don’t have a clue as to what…
Back in 2010, Jacquelyn Krones, a (then) Senior Product Manager at Microsoft (she now is Director of Responsible AI Practice, Microsoft) revealed the results of a multi-year, large-scale ethnographic study on how people searched for information on different devices. Beyond the many…
A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…
Naaz Ekta Patel, the founder of Avesta Foundation, is not the first person on this planet to notice that Myntra’s logo could be seen in another, “offensive” way too. Many, many people have pointed out the other interpretation in the past. Here’s…
If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…