“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Category: social media
Marketing team career promotion yojana, on LinkedIn!
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Bournvita – Tayyari influencers ki
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
The Madam who cried wolf
Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…
How should we react to the use of AI?
So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…
Chick-Fil-A’s employee advocacy blunder
Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…