Founder-led brands: Is there a winning formula?
August 20, 2026Founder-led brands: When does the founder help the brand, and when does the brand need to outgrow the founder?
Category: social media
The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
LinkedIn: Stop Connecting. Start Following.
September 15, 2025On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.
Adding Pepper to a corporate crisis
July 28, 2025Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
“Help! My LinkedIn reach has tanked!”
April 21, 2025As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Marketing team career promotion yojana, on LinkedIn!
March 27, 2025Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Bournvita – Tayyari influencers ki
March 6, 2025A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!