Dense commentary on social media, PR, marketing, advertising and branding.
Update: Such use of renaming/rebranding for a campaign/surprise is not new, of course. As pointed out by Bobin James in a Facebook comment, back in 2005, when the Indian arm of the ad agency St. Luke’s was changing its name to Law…
Sima Taparia is a real, full-time, professional matchmaker since 2005. But her fame skyrocketed after the Netflix series, Indian Matchmaking, in 2020. Sima is on Instagram with over 117,000 followers and this is no surprise given how popular she has become after…
Let me start with a disclosure: I am a huge fan of McDonald’s Paneer Burger. They seem to have made it hotter/spicier recently compared to what it seemed to have been a few years ago, so I prefer it less these days….
Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…
Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….
UPDATE – July 28, 2022: Another one of my posts was deleted by LinkedIn. I requested a second look, and that too confirmed the rejection. Here is that post. Original post: [This post uses words with ‘—‘ in place of the actual…
I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…