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Category: social media

The social media content race for ‘topical days’
communication creative marketing & advertising opinion social media 

The social media content race for ‘topical days’

May 18, 2022May 18, 2022 by Karthik S

No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…

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Uber India’s comms overdrive – great ads, contrasting reality
basics communication creative marketing & advertising opinion social media 

Uber India’s comms overdrive – great ads, contrasting reality

April 7, 2022April 7, 2022 by Karthik S

I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…

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About Harsha Bhogle’s fake apharan
communication marketing & advertising opinion social media 

About Harsha Bhogle’s fake apharan

March 28, 2022March 28, 2022 by Karthik S

Back in March 2008, the media was agog with a telephone chat audio recording purportedly by cricketer Sreesanth where he professed love for Priyanka Chopra. The media played it up significantly, as expected, till Sreesanth called for a press conference. Priyanka attended…

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LinkedIn tips for students
basics communication opinion personal branding social media 

LinkedIn tips for students

March 24, 2022March 24, 2022 by Karthik S

Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…

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Personal brand and school/college students
basics communication opinion personal branding social media 

Personal brand and school/college students

March 23, 2022March 24, 2022 by Karthik S

I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…

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The contours of an effective employee advocacy program
communication marketing & advertising opinion social media 

The contours of an effective employee advocacy program

March 9, 2022March 9, 2022 by Karthik S

Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…

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The mythical LinkedIn content dos and don’ts
basics communication opinion personal branding social media 

The mythical LinkedIn content dos and don’ts

February 25, 2022February 25, 2022 by Karthik S

Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…

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