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Category: social media

Brand personality lessons from Fold
communication marketing & advertising opinion social media 

Brand personality lessons from Fold

September 14, 2023September 14, 2023 by Karthik S

The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…

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The Zoya Factor: Titan Zoya’s content strategy
communication ideas marketing & advertising opinion social media 

The Zoya Factor: Titan Zoya’s content strategy

August 1, 2023August 1, 2023 by Karthik S

Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…

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How to hack the LinkedIn algorithm and game your engagement rate… not!
communication opinion personal branding social media 

How to hack the LinkedIn algorithm and game your engagement rate… not!

June 26, 2023June 26, 2023 by Karthik S

These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…

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The beginning of the end of Twitter as a customer support channel?
communication marketing & advertising opinion social media 

The beginning of the end of Twitter as a customer support channel?

May 4, 2023May 4, 2023 by Karthik S

In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…

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Bournvita: Tayyari crisis ki
communication marketing & advertising opinion social media 

Bournvita: Tayyari crisis ki

April 21, 2023April 21, 2023 by Karthik S

After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…

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Bournvita Ultimatum
communication marketing & advertising opinion social media 

Bournvita Ultimatum

April 17, 2023April 21, 2023 by Karthik S

Related read— Bournvita: Tayyari crisis ki (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer…

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Paid post
ideas marketing & advertising social media 

Paid post

April 3, 2023April 3, 2023 by Karthik S

I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…

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