How should we react to the use of AI?
So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…
Category: social media
Chick-Fil-A’s employee advocacy blunder
Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…
How would you gain from India’s Digital Personal Data Protection Act?
I had the privilege of being in a panel discussion organized by ASCI (Advertising Standards Council of India) recently on data privacy, on the back of India passing the Digital Personal Data Protection (DPDP) Act, 2023. To be honest, when Manisha Kapoor,…
Think like your worst critic
One of the most persistent questions I get from the participants of my corporate personal branding workshops is, “What if something I say online becomes controversial and I get trolled?”. There are variations to this question, like “What if I get into…
Death Becomes Her
While a lot of people have faked their own deaths, Poonam Pandey may be the first person in the history of humanity to have faked her own death as part of an organized (marketing) campaign. The agency behind this initiative —Schbang, along…
The stithapragya framework for personal branding
You may have seen variations of this sentiment on LinkedIn quite often. I get this sentiment expressed during my corporate workshops on personal branding too. Someone may say: “I have no idea what works on LinkedIn anymore! I write something after researching…
Stanley and Samsonite – the pros and cons of freebie PR
A PR effort by Stanley, the maker of cups, bottles, and tumblers went massively viral recently. Here’s what happened: Danielle’s car (a KIA, as we can see from the video) caught fire and she posted a short video of the burnt car…