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Category: social media

Self-motivation as a lever for personal branding
communication opinion personal branding social media 

Self-motivation as a lever for personal branding

July 27, 2022July 27, 2022 by Karthik S

Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…

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Releasing release notes from their monotony
communication creative ideas marketing & advertising opinion social media 

Releasing release notes from their monotony

July 19, 2022July 19, 2022 by Karthik S

Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….

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From ‘Why LinkedIn?’ to ‘Seriously, LinkedIn?’
communication marketing & advertising opinion social media 

From ‘Why LinkedIn?’ to ‘Seriously, LinkedIn?’

July 15, 2022July 28, 2022 by Karthik S

UPDATE – July 28, 2022: Another one of my posts was deleted by LinkedIn. I requested a second look, and that too confirmed the rejection. Here is that post. Original post: [This post uses words with ‘—‘ in place of the actual…

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Smartphone notifications aren’t all that smart
ideas opinion social media 

Smartphone notifications aren’t all that smart

July 14, 2022July 14, 2022 by Karthik S

I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…

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“I disagree with my company’s stand. What do I do?”
communication opinion personal branding social media 

“I disagree with my company’s stand. What do I do?”

July 6, 2022July 6, 2022 by Karthik S

Since I interact with a lot of senior corporate leaders during my workshops on personal branding (via social media), one of the questions that get asked very, very often is this: “What if I have an opinion that is at crossroads with…

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Swiggy’s Gulab Jamun Uncle universe takes off
communication creative marketing & advertising opinion social media 

Swiggy’s Gulab Jamun Uncle universe takes off

July 4, 2022July 4, 2022 by Karthik S

Way back in August 2010, Mondelez India, when they were still called Cadbury India, launched the Shubh Aarambh campaign for the first time. But unlike the conventional, traditional imagery of Shubh Aarambh, this one featured a young pair at a bus stop…

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Your retweets ARE endorsements, unless…
basics communication opinion personal branding social media 

Your retweets ARE endorsements, unless…

June 30, 2022June 30, 2022 by Karthik S

Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…

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