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Category: social media

“Help! My LinkedIn reach has tanked!”
communication opinion personal branding social media 

“Help! My LinkedIn reach has tanked!”

April 21, 2025April 21, 2025 by Karthik S

As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.

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Marketing team career promotion yojana, on LinkedIn!
communication long-form marketing & advertising opinion social media 

Marketing team career promotion yojana, on LinkedIn!

March 27, 2025March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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Bournvita – Tayyari influencers ki
communication marketing & advertising opinion social media 

Bournvita – Tayyari influencers ki

March 6, 2025March 6, 2025 by Karthik S

A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!

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LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
communication marketing & advertising opinion social media 

LinkedIn ‘brand partnership’ label Vs. ASCI guidelines

February 19, 2025February 19, 2025 by Karthik S

LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.

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The Madam who cried wolf
communication marketing & advertising opinion social media 

The Madam who cried wolf

December 11, 2024December 11, 2024 by Karthik S

Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…

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How should we react to the use of AI?
communication marketing & advertising opinion social media 

How should we react to the use of AI?

August 21, 2024August 21, 2024 by Karthik S

So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…

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Chick-Fil-A’s employee advocacy blunder
communication marketing & advertising opinion social media 

Chick-Fil-A’s employee advocacy blunder

April 24, 2024April 24, 2024 by Karthik S

Employee advocacy is a big deal for most consumer-facing companies. I know this first-hand since I have worked on employee advocacy programs—either to kickstart one, or to plan to the strategy of an existing program—during my agency days. When I quit 9-to-5…

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