Dense commentary on social media, PR, marketing, advertising and branding.
The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…
Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…
These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…
In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…
After Bournvita’s legal notice to Revant Himatsingka, even those who were blissfully unaware of the entire imbroglio got to know about it because a LOT more people started talking about the entire episode. As I had mentioned in my post earlier this…
Related read— Bournvita: Tayyari crisis ki (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer…
I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…