Dense commentary on social media, PR, marketing, advertising and branding.
Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…
Vitaliy Katsenelson, Chief Investment Officer at Investment Management Associates (Denver, Colorado) recently tweeted that they have added, in their job interview process, to check the candidate’s Uber rating (shared by the candidate, on-demand/request, by IMA)! Reason? “If you treat strangers with respect…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…