Dense commentary on social media, PR, marketing, advertising and branding.
Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…
That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…
An important fixture in newspaper advertisements that only advertising industry professionals know about and appreciate is the dealer panel. This is usually a horizontal section at the bottom of the ad that lists the dealers of the product being advertised above, with…
No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…
A very senior marketing industry professional messaged me in the month of March after seeing my commentary on a new ad film. (I took their permission to talk about our conversation but, obviously, without any identifiable references, either of the person or…
I guess Zepto has caught on to a nice advertising template, concocted by the agency L&K Saatchi and Saatchi. After Kailash Kher and Shankar Mahadevan, here’s the 3rd in the singers-stretching-time series, featuring Usha Uthup. Unlike the earlier two ads, this one…
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…