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Category: communication

Main apni favorite hoon!
communication opinion social media 

Main apni favorite hoon!

On January 13, 2021 by Karthik S

Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…

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Pepsi, Coca-Cola, Thums Up, Patanjali
advertising communication opinion 

Pepsi, Coca-Cola, Thums Up, Patanjali

On January 7, 2021 by Karthik S

All the 3 big Cola brands in India—Coca-Cola, Pepsi, and Thums Up—released new TVCs in December 2020. Pepsi – December 17, 2020, by Wunderman Thompson. View this post on Instagram A post shared by Pepsi India (@pepsiindia) Coca-Cola – December 24, 2020,…

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Colgate and Dabur join Idhayam in pulling Indians to oil pulling!
advertising communication opinion 

Colgate and Dabur join Idhayam in pulling Indians to oil pulling!

On January 4, 2021 by Karthik S

Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha,…

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A slice of Indian history on a board game!
communication creative ideas opinion 

A slice of Indian history on a board game!

On December 25, 2020 by Karthik S

I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…

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Personal branding = what goes in + what comes out
basics communication ideas opinion 

Personal branding = what goes in + what comes out

On December 22, 2020 by Karthik S

One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…

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The limits of e-commerce and how to overcome them to build brand loyalty
communication opinion 

The limits of e-commerce and how to overcome them to build brand loyalty

On December 21, 2020 by Karthik S

Back in 2016, we were looking for a new sofa, to replace the one we had, and after a lot of research, decided on the Apollo, on Urban Ladder. We have already purchased a lot from Urban Ladder and it was our…

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The sound of advertising
advertising communication creative ideas opinion 

The sound of advertising

On December 14, 2020 by Karthik S

When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…

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