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Category: communication

Stanley and Samsonite – the pros and cons of freebie PR
communication marketing & advertising opinion social media 

Stanley and Samsonite – the pros and cons of freebie PR

November 28, 2023November 28, 2023 by Karthik S

A PR effort by Stanley, the maker of cups, bottles, and tumblers went massively viral recently. Here’s what happened: Danielle’s car (a KIA, as we can see from the video) caught fire and she posted a short video of the burnt car…

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Google Pixel x Mr. India: Exciting idea, perfunctory execution
communication creative ideas marketing & advertising opinion 

Google Pixel x Mr. India: Exciting idea, perfunctory execution

November 8, 2023November 8, 2023 by Karthik S

I found the Pixel 8 campaign from Google (agency: FCB Group) with Anil Kapoor reprising his role as Mr. India to be interesting enough, but not as exciting as I assumed it would be. The idea of officially using the Mr. India…

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Arya and the missing caramel custard
communication creative marketing & advertising opinion 

Arya and the missing caramel custard

October 26, 2023October 26, 2023 by Karthik S

If you have been watching the Cricket World Cup 2023 (CWC2023) matches, I’m fairly sure you may remember this PhonePe ad – watch: Almost anyone who watches the ad for the first time has an opinion… not about PhonePe being interoperable with…

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A marketing perspective around sleep
communication creative ideas marketing & advertising opinion 

A marketing perspective around sleep

September 28, 2023September 28, 2023 by Karthik S

“Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain”, says preeminent neuroscientist and sleep expert Matthew Walker, in his book, ‘Why We Sleep’. Even more alarmingly, he adds, “Our lack of sleep is a slow…

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The PR brilliance behind Rapido’s Captain
communication marketing & advertising opinion 

The PR brilliance behind Rapido’s Captain

September 21, 2023September 21, 2023 by Karthik S

Notice anything unusual about these three clusters of news headlines? While the headlines call the drivers from ride-hailing platforms like Uber, Ola, and Rapido as ‘drivers’, for Rapido alone, there is an adequate number of headlines (and news reports) that use the…

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Brand personality lessons from Fold
communication marketing & advertising opinion social media 

Brand personality lessons from Fold

September 14, 2023September 14, 2023 by Karthik S

The purpose of any kind of corporate communication is to leave a positive impression about the organization in the minds of people. Ironically, I recently came across a piece of corporate communication from a company that was being shared online for its…

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Why does Infosys need a sonic identity?
communication creative long-form marketing & advertising opinion 

Why does Infosys need a sonic identity?

August 31, 2023August 31, 2023 by Karthik S

Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…

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