The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
Category: communication
The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
From the end of an MK Retail store to FMCG brand-building stack 2.0
December 16, 2025Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
Adding Pepper to a corporate crisis
July 28, 2025Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
About Air India CEO’s plagiarized message
June 16, 2025What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?
Mysore Sandal ki Tamannah – postpone the outrage till…
May 27, 2025The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.