Dense commentary on social media, PR, marketing, advertising and branding.
One persistent thread I refer to in my workshops on personal branding is the decline of appointment-based content consumption vs. on-demand content consumption (and how it affects content consumption in general and how we, as individuals, can take advantage of this evolution…
Karan Johar was in a mighty big soup recently when he ‘Liked’ a tweet that was abusive to Shah Rukh Khan and praising Kesari, co-produced by Karan’s production house. It went so viral within a few hours that the hashtag #ShameOnKaranJohar started…
I’m not a fan of advertising that demeans or puts down rivals of a brand. I had written about it in context when was at its lowest point, in a New York Times half-page ad no less. The main reason for my…
I saw this advertisement on TV (which is a surprise because I watch TV so rarely). And, despite the obvious MRF logo, I thought it was an ad for Ford Endeavour! Despite the agency’s desperate attempts to not show the brand of…
Cadbury Bournvita seems to be on an offline activation spree. I shared a video from them (on LinkedIn) that they had shared on March 14th, called ‘The Exam Collection’. As I had mentioned, it was clearly and way-too-obviously gimmicky, but well-intentioned with…
There are a few people on LinkedIn who have added ‘Chowkidar’ before their names. Not as many as you’d find on Twitter and Facebook; about 100+, from what I noticed, and possibly growing. They are obviously responding to Narendra Modi’s call to…
Mindtree’s co-founder Subroto Bagchi tweeted about Mindtree’s hostile takeover bid by L&T on the night of March 17th. Mindtree employees have been tweeting with the hashtag #MindtreeMatters vocally. The tweeting started at 3:12pm on March 18th, first by an employee named Subodh…