Dense commentary on social media, PR, marketing, advertising and branding.
Li Xiao Long? Bruce Lee!Cheng Long. Jackie Chan!Li Lianjie. Jet Li! Ma Yun? Jack Ma! (Alibaba)Ma Huateng? Pony Ma! (Tencent) Chinese artists and CEOs choose an easier-to-pronounce (for people outside China) name to ensure they are pronounced and remembered better. Now, for…
A recent Chinese advertisement by a multivitamin brand split the audience in China, and outside. It starred Loki… aka Tom Hiddleston! Outside China, this ad was adequately ridiculed and the most common reaction was ‘creepy’. Here are some of the ‘creepy’ reactions…
Most people I know hate the Trivago ads. The series featuring their India business head, Abhinav Kumar, in particular. But, since the ads have been given endless rotation in every conceivable TV channel, you just cannot escape them. Like the Airtel girl…
While handling the mandate of an automobile brand a few years ago, in one of my agency stints, I recall suggesting to launch the pre-booking and test-drive booking of an upcoming model via Flipkart or Amazon. It had never been done before…
I really liked Star Sports’ 2018 IPL anthem, by Ogilvy. It used the famous song from Naya Daur, “Yeh Desh Hai Veer Jawanon Ka” (music by O.P. Nayyar). It was recreated by Rajiv V Bhalla and sung by Sidharth Basrur. What is…
This is a rather surprising piece of communication from Voltas Beko. I missed it when it was launched first late last year (though I remember seeing the full-page, front-page ads in The Times of India and the chatter around the ‘tested by…
Our air conditioner’s stabilizer conked off recently. When I got the local electrician to check why the a/c wasn’t working, he figured that it was the stabilizer and that we need to change it. I asked him if he could get a…