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International Justice Mission’s The Deep Place, and our own leap of faith
ideas opinion 

International Justice Mission’s The Deep Place, and our own leap of faith

April 16, 2019April 16, 2019 by Karthik S

‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……

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How much can we forget? How much can we not learn, letting machines do the task?
ideas opinion 

How much can we forget? How much can we not learn, letting machines do the task?

April 15, 2019April 15, 2019 by Karthik S

Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…

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Apple at work, the round pizza box and a missed opportunity
opinion short takes 

Apple at work, the round pizza box and a missed opportunity

April 12, 2019April 12, 2019 by Karthik S

The new ‘Apple at Work’ film makes for an interesting watch for more than one reason. The obvious reason is why this film was put together in the first place – to showcase the range of office‘ish work you can perform on…

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A South film star as a brand’s face for a campaign in Uttar Pradesh?
ideas opinion 

A South film star as a brand’s face for a campaign in Uttar Pradesh?

April 11, 2019April 11, 2019 by Karthik S

This ad by Frooti is from March 26, 2019. From the Bengaluru edition of The Times of India. It features Alia Bhatt, a Hindi star, known nationally, and with her is not Frooti’s ‘North Indian’ brand face, Varun Dhawan. Giving her company…

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Do you know Li Taixi, the founder of an Indian unicorn?
ideas opinion 

Do you know Li Taixi, the founder of an Indian unicorn?

April 10, 2019April 10, 2019 by Karthik S

Li Xiao Long? Bruce Lee!Cheng Long. Jackie Chan!Li Lianjie. Jet Li! Ma Yun? Jack Ma! (Alibaba)Ma Huateng? Pony Ma! (Tencent) Chinese artists and CEOs choose an easier-to-pronounce (for people outside China) name to ensure they are pronounced and remembered better. Now, for…

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Mobile-first ad, brilliantly executed by Centrum!
opinion 

Mobile-first ad, brilliantly executed by Centrum!

April 9, 2019April 9, 2019 by Karthik S

A recent Chinese advertisement by a multivitamin brand split the audience in China, and outside. It starred Loki… aka Tom Hiddleston! Outside China, this ad was adequately ridiculed and the most common reaction was ‘creepy’. Here are some of the ‘creepy’ reactions…

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Trivago’s ads feature hotels that don’t exist!
opinion 

Trivago’s ads feature hotels that don’t exist!

April 8, 2019April 8, 2019 by Karthik S

Most people I know hate the Trivago ads. The series featuring their India business head, Abhinav Kumar, in particular. But, since the ads have been given endless rotation in every conceivable TV channel, you just cannot escape them. Like the Airtel girl…

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