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Category: ideas

An app for independent vendors to sell directly to apartments?
ideas opinion 

An app for independent vendors to sell directly to apartments?

On January 14, 2021 by Karthik S

In April 2020, I had written about the rise of apartments/residents welfare associations as a sales channel worth exploiting. The larger brands took to this channel smoothly since they simply needed to reroute their existing system to cater to his new channel….

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Offline meeting and handwriting
ideas opinion 

Offline meeting and handwriting

On January 8, 2021 by Karthik S

Before March 2020, I had Skype on my Mac, but hardly ever used it. I used to use Zoom for work calls between 2016/17 and 2018 because one of my clients at Ogilvy (IBM) used to have conference calls via Zoom. I…

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A slice of Indian history on a board game!
communication creative ideas opinion 

A slice of Indian history on a board game!

On December 25, 2020 by Karthik S

I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…

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Personal branding = what goes in + what comes out
basics communication ideas opinion 

Personal branding = what goes in + what comes out

On December 22, 2020 by Karthik S

One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…

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The sound of advertising
advertising communication creative ideas opinion 

The sound of advertising

On December 14, 2020 by Karthik S

When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…

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Value additions to justify pay-per-view on streaming
ideas opinion 

Value additions to justify pay-per-view on streaming

On December 7, 2020 by Karthik S

I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…

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Online events with offline elements to boost interactivity
ideas opinion 

Online events with offline elements to boost interactivity

On December 3, 2020 by Karthik S

I’m not a very big fan of offline events anymore. Back in my client-side and agency-side communications days at Edelman (as head of digital strategy), at Flipkart (as corporate communications head) and at Ogilvy (as head of social media), I used to…

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