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Category: ideas

A marketing perspective around sleep
communication creative ideas marketing & advertising opinion 

A marketing perspective around sleep

September 28, 2023September 28, 2023 by Karthik S

“Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain”, says preeminent neuroscientist and sleep expert Matthew Walker, in his book, ‘Why We Sleep’. Even more alarmingly, he adds, “Our lack of sleep is a slow…

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The Zoya Factor: Titan Zoya’s content strategy
communication ideas marketing & advertising opinion social media 

The Zoya Factor: Titan Zoya’s content strategy

August 1, 2023August 1, 2023 by Karthik S

Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…

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AI in advertising: more misses than hits, so far
communication creative ideas marketing & advertising opinion 

AI in advertising: more misses than hits, so far

July 26, 2023July 26, 2023 by Karthik S

With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…

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Polling booth = Point of sale?
communication ideas marketing & advertising opinion 

Polling booth = Point of sale?

April 27, 2023April 27, 2023 by Karthik S

Just wondering about this aloud, considering elections are around the corner in Karnataka: Individual candidates from assorted political parties communicate through many methods – door-to-door campaigning, public meetings, mainstream media, social media, and so on. Through all these modes, they purport to…

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Paid post
ideas marketing & advertising social media 

Paid post

April 3, 2023April 3, 2023 by Karthik S

I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…

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Toothbrush, toothpaste… but rinse?
communication ideas opinion 

Toothbrush, toothpaste… but rinse?

March 10, 2023March 10, 2023 by Karthik S

In my 4 decades of existence on this planet, the very first time I came across the instruction that ‘one should never rinse the mouth with water immediately after brushing the teeth’ was 2 weeks ago! I stumbled on a tweet from…

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Personal branding vs. Influencers
communication ideas opinion personal branding social media 

Personal branding vs. Influencers

February 1, 2023February 1, 2023 by Karthik S

It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…

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