Dense commentary on social media, PR, marketing, advertising and branding.
In April 2020, I had written about the rise of apartments/residents welfare associations as a sales channel worth exploiting. The larger brands took to this channel smoothly since they simply needed to reroute their existing system to cater to his new channel….
Before March 2020, I had Skype on my Mac, but hardly ever used it. I used to use Zoom for work calls between 2016/17 and 2018 because one of my clients at Ogilvy (IBM) used to have conference calls via Zoom. I…
I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…
I’m not a very big fan of offline events anymore. Back in my client-side and agency-side communications days at Edelman (as head of digital strategy), at Flipkart (as corporate communications head) and at Ogilvy (as head of social media), I used to…