Dense commentary on social media, PR, marketing, advertising and branding.
Back when I was at Text 100 (now called Archetype), my largest client was Lenovo. As part of understanding the client’s context, I had done a lot of reading on the OLPC (One Laptop Per Child) project by the co-founder and chairman…
I purchased this bar of Amul white chocolate 2 weeks ago. I am a big of white chocolate (besides dark/bitter chocolate) and buy it occasionally. The usual shelf at MK Retail near my place has very limited options for white chocolate –…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems sales of chewing gum and mint are seriously down. The logic is simple,…
Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…
These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…
We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….