Dense commentary on social media, PR, marketing, advertising and branding.
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….
In communications, we could use ‘easter eggs’ as a way to convey a second, almost hidden-in-plain-sight level something else besides the crux. Puns are one example – the sentence could read in a normal way but the puns add a second context…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
Google India has a nice activity for India’s 74th Independence Day. Go to Google – Sounds of India and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the…
Had a say about what ails Brand India, today, and what could be done to improve the branding, for Brand Equity (Economic Times) today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family health insurance and once again marked my wife and 2 kids as ‘dependents’. It’s…
As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…