The one thing everyone missed about that Zomato ad
July 13, 2026You thought it was a waste of money? But I bet you missed the one detail that would disprove your assumption!
Category: creative
Britannia’s brilliant idea… and its biggest contradiction
July 7, 2026Britannia Milk Bikis’ ThirukkuraL campaign (agency: Talented) has won widespread praise. But the more I looked at the campaign, the more I wonder if its behavioral design actually solves the problem it set out to solve? The deeper I dug, the more contradictions I found!
The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
When Subramania Bharathi met Srinivasa Ramanujan
December 11, 2025I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Why does Cadbury’s 5 Star sound like Bajrang Dal?
February 4, 2025Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Which toothpaste did you use last night?
January 28, 2025Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?