Dense commentary on social media, PR, marketing, advertising and branding.
Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…
Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…
That Apple sells privacy as a significant product is already well-known. The company started positioning privacy as a distinct advantage in 2019 and has made a series of ads through their agency, TBWA\Media Arts Lab. I have written about 2 such ads…
No matter what kind of brand it is these days—B2C or B2C—one critical element in their content strategy is ‘topical days’! ‘Seize the day’ (Carpe diem) has a very different meaning for social media content teams and agencies 🙂 It means they…
I guess Zepto has caught on to a nice advertising template, concocted by the agency L&K Saatchi and Saatchi. After Kailash Kher and Shankar Mahadevan, here’s the 3rd in the singers-stretching-time series, featuring Usha Uthup. Unlike the earlier two ads, this one…
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…
Well, well, well! What are the chances! Two new ads, released almost back-to-back, have quite a few unusual coincidences! Let me start with the broad coincidence: both are national brands. Brand 1 is Snuggy, the diaper brand from Nobel Hygiene, known for…