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Category: creative

“Look how dumb and idiotic they are!”
communication creative marketing & advertising opinion 

“Look how dumb and idiotic they are!”

July 28, 2022July 28, 2022 by Karthik S

From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….

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Thinking inside the box
communication creative ideas marketing & advertising opinion 

Thinking inside the box

July 26, 2022July 26, 2022 by Karthik S

I had written about an advertising campaign around paper straws (replacing plastic straws) yesterday. Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…

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Lazy money
communication creative ideas marketing & advertising opinion 

Lazy money

July 21, 2022July 21, 2022 by Karthik S

The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…

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Torturing your products to marketing success
communication creative marketing & advertising opinion 

Torturing your products to marketing success

July 20, 2022July 20, 2022 by Karthik S

Try to remember the last time you did not have a phone without a cover (back, front, all sides). Can’t think of a time like that? Me neither! 🙂 Despite all the investments and innovations by all the phone brands in carving…

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Releasing release notes from their monotony
communication creative ideas marketing & advertising opinion social media 

Releasing release notes from their monotony

July 19, 2022July 19, 2022 by Karthik S

Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….

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Advertising perspective: not the buyer’s, but the people around him
communication creative marketing & advertising opinion 

Advertising perspective: not the buyer’s, but the people around him

July 18, 2022July 18, 2022 by Karthik S

The new ad campaign for Tata BlueScope Steel’s flagship product Durashine (by the agency FCB Interface) may seem simple and functional at the first glance. It sure is, of course. After all, it’s indeed a basic script geared towards the positioning: “VIP-like…

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Advertising music streaming in India
communication creative marketing & advertising opinion 

Advertising music streaming in India

July 11, 2022July 11, 2022 by Karthik S

I have been writing about music for a very long time. I started writing music reviews in the late 1990s/early 2000s period for The Music Magazine, a Bangalore-based online music website (now defunct). I then started writing 100-word music reviews on my…

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