Dense commentary on social media, PR, marketing, advertising and branding.
“Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain”, says preeminent neuroscientist and sleep expert Matthew Walker, in his book, ‘Why We Sleep’. Even more alarmingly, he adds, “Our lack of sleep is a slow…
Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…
When I watched the 4 ads that are part of Canon’s new Indian ad campaign titled, ‘Some Things are Best Left to Canon’, I could genuinely feel for the legendary camera brand. Here are the 4 ads – watch these first, before…
Back in my agency days, I clearly recall an interaction with a young planner because my jaw dropped to the ground. We were discussing a client’s brief and within the context of sharing an idea for that client, I referred to Enid…
With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…
“In a way, ‘tea’ is also a kind of social network through which we make so many connections and relationships and end up calling them ‘friendship’ or ‘love’. We make these connections so effortlessly, like ‘Ok, let’s meet for tea sometimes’, or…
The new Zomato ad may generally seem like a severe stretch and massively pointless. After all, who really cares how Zomato is pronounced as long as we get what we want, on time? But, like all good campaigns, the Zomato campaign seems…