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Category: creative

Learning about your data and privacy through a game of cards!
communication creative opinion 

Learning about your data and privacy through a game of cards!

On February 24, 2021 by Karthik S

Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…

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Cleaning in and out
advertising creative opinion 

Cleaning in and out

On February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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A wine in any other pack?
advertising creative opinion 

A wine in any other pack?

On February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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A smart plate
creative ideas opinion 

A smart plate

On February 12, 2021 by Karthik S

Last year, I had written about a clever design idea by the Bangkok-based agency CJ WORX for their client, Thai Health Promotion Foundation. The client wanted to remind people in Thailand to consciously reduce the intake of salt, for health reasons. Simply…

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How to rile a country, General Motors-style
advertising creative opinion social media 

How to rile a country, General Motors-style

On February 11, 2021 by Karthik S

A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…

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Whatever it takes… in a heartbeat
advertising creative opinion 

Whatever it takes… in a heartbeat

On February 10, 2021 by Karthik S

Two healthcare professional services marketing communications that pack an emotional wallop! Both MacMillan (UK) and HeartKids (Australia) are in the space of support services – MacMillan offers support for people with cancer, and HeartKids offers support for people impacted by childhood heart…

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Mind your attention
advertising creative opinion 

Mind your attention

On February 8, 2021 by Karthik S

I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…

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