Dense commentary on social media, PR, marketing, advertising and branding.
One of the flagship cereal brands of Post Cereals, sold in Canada, the UK and New Zealand is ‘Shreddies’. In 2006, a 26-year-old advertising intern at Ogilvy Toronto, Hunter Somerville, held up one of the Shreddies, and joked “it isn’t a square,…
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
These days we are (as a family) rewatching the Marvel Cinematic Universe (MCU) on weekends – one movie per night on Friday, Saturday and Sunday. I’m using this chronological sequence to watch the films (source: Techradar). We completed Spider-man: Far From Home…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
I found a very good read from the latest issue of HBR (May-June 2020), on a fairly new corporate role/designation that a lot of people still don’t exactly know what it entails. The role of Chief of Staff, associated more with Governments…