Dense commentary on social media, PR, marketing, advertising and branding.
From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….
I had written about an advertising campaign around paper straws (replacing plastic straws) yesterday. Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…
The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…
Try to remember the last time you did not have a phone without a cover (back, front, all sides). Can’t think of a time like that? Me neither! 🙂 Despite all the investments and innovations by all the phone brands in carving…
Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….
The new ad campaign for Tata BlueScope Steel’s flagship product Durashine (by the agency FCB Interface) may seem simple and functional at the first glance. It sure is, of course. After all, it’s indeed a basic script geared towards the positioning: “VIP-like…
I have been writing about music for a very long time. I started writing music reviews in the late 1990s/early 2000s period for The Music Magazine, a Bangalore-based online music website (now defunct). I then started writing 100-word music reviews on my…