The 10 best international ads of 2025
January 12, 2026My picks for the top 10 international ads of 2025.
Category: creative
When Subramania Bharathi met Srinivasa Ramanujan
December 11, 2025I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Why does Cadbury’s 5 Star sound like Bajrang Dal?
February 4, 2025Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Which toothpaste did you use last night?
January 28, 2025Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?
GenAI in advertising, done right!
January 20, 2025The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…
The 10 best Indian ads of 2024
January 6, 2025I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…