Dense commentary on social media, PR, marketing, advertising and branding.
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…
Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…
I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…
On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. See part 1 here. When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most…
Part 2 of this series: see here. A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does…