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Category: basics

Uber India’s comms overdrive – great ads, contrasting reality
basics communication creative marketing & advertising opinion social media 

Uber India’s comms overdrive – great ads, contrasting reality

April 7, 2022April 7, 2022 by Karthik S

I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…

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LinkedIn tips for students
basics communication opinion personal branding social media 

LinkedIn tips for students

March 24, 2022March 24, 2022 by Karthik S

Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…

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Personal brand and school/college students
basics communication opinion personal branding social media 

Personal brand and school/college students

March 23, 2022March 24, 2022 by Karthik S

I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…

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Download our app vs. Visit our website
basics communication marketing & advertising opinion 

Download our app vs. Visit our website

March 14, 2022March 14, 2022 by Karthik S

I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…

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Hi. How are you?
basics communication opinion 

Hi. How are you?

March 11, 2022March 11, 2022 by Karthik S

On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…

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Split-screen advertising (Part 2)
basics communication creative curating marketing & advertising opinion 

Split-screen advertising (Part 2)

March 1, 2022March 1, 2022 by Karthik S

This is the second part of the curation of advertising that uses the split-screen technique as a creative device. See part 1 here. When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most…

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Split-screen advertising (Part 1)
basics communication creative curating ideas marketing & advertising opinion 

Split-screen advertising (Part 1)

February 28, 2022March 1, 2022 by Karthik S

Part 2 of this series: see here. A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does…

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