Dense commentary on social media, PR, marketing, advertising and branding.
When I first interned at a Delhi-based IT company in the corporate communications team immediately after my post-graduation in the late 90s, besides my formal education and a half-heartedly completed year at Aptech Coimbatore (R.S.Puram!), I did not know anything about corporate…
Recently, Vish Ganti, VP of Product Management & GM at AutoGrid India, a software company that operates in the clean energy space, had shared on LinkedIn about his experience of taking his electric scooter to his 5th-floor apartment through the elevator and…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
I don’t recall Ather or Hero Electric launching their electric scooters/bikes with live streaming fanfare, but both Revolt and Ola have quite a few things in common. Both have well-known founders – Rahul ‘Micromax’ Sharma and Bhavish Aggarwal. Both companies are primarily…
‘Reason to believe‘, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason…