Dense commentary on social media, PR, marketing, advertising and branding.
I have spent more time handling corporate communications and public relations than any other function (related to social media, digital marketing, and advertising) in my 2 decades+ career in the communications space. When I first joined a PR firm after spending considerable…
Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…
So, after the Burnol episode early this year, Ola’s Bhavish Aggarwal is at it again, with veteran automobile industry journalist Hormazd Sorabjee. The last time, the issue was Bhavish’s nudge-wink hint about an electric car. This time? Hormazd’s Ola S1 Pro did…
I was very pleasantly surprised by this new Uber Moto ad made by the agency FCB India. Watch it first and tell me if you also thought what I thought was going on 🙂 And then read below. I’m fairly sure the…
Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…
I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…