Dense commentary on social media, PR, marketing, advertising and branding.
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
In Christopher Nolan’s 2010 masterpiece, Inception, Arthur (played by Joseph Gordon-Levitt) asks Saito (played by Ken Watanabe), “If I say to you, don’t think about elephants what do you think about?”. Saito responds: “Elephants”. That is the easiest explanation of framing in…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
UPDATE – July 17, 2020: Do not fall for misinformation – the Scotch-Brite case study: A step-by-step breakdown. This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…