Dense commentary on social media, PR, marketing, advertising and branding.
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
UPDATE – July 17, 2020: Do not fall for misinformation – the Scotch-Brite case study: A step-by-step breakdown. This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…