Dense commentary on social media, PR, marketing, advertising and branding.
One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…
The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…
If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
In Christopher Nolan’s 2010 masterpiece, Inception, Arthur (played by Joseph Gordon-Levitt) asks Saito (played by Ken Watanabe), “If I say to you, don’t think about elephants what do you think about?”. Saito responds: “Elephants”. That is the easiest explanation of framing in…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…