Dense commentary on social media, PR, marketing, advertising and branding.
Infosys recently made a media splash about launching its own sonic identity. A sonic identity is nothing but an audio logo of sorts. The basic idea is that you hear a piece of sound or music and you identify the brand behind…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…
We order fresh vegetables often via BigBasket’s BB Daily which allows us to place the order by night so that it can be delivered along with the milk in the morning. So, my wife and I decide on the food for the…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
I wrote about Titan’s new Namma Tamil Nadu watches collection and here it is, caught in a national trend on Twitter called #BoycottTitanWatches! It was trending in the top 10 earlier today. The trend has surprised so many even outside Tamil Nadu…
To be honest, Sri Lanka was not even on our list when we were planning a vacation towards the end of October. A chance meeting with Srikanth Natarajan and his wife Maha led us to that path since Srikanth and Maha have…
The phrase ‘personal branding’ still makes a lot of people queasy. I had a conversation with a tech. industry veteran yesterday and he said the first thing that comes to his mind when he hears ‘personal branding’ is ‘vanity’! He’s not alone,…