The importance of anchor audiences in personal branding
Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.
Category: personal branding
An unglamorous personal branding tip from Andre Agassi
If I were to pick one—just one—thing that you can start doing better towards building your personal brand, this would be it! But, before I come to that, here’s a relevant excerpt from ‘Open: An Autobiography’, by Andre Agassi. This is a…
The art of ‘showing up’ to build your personal brand
A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…
Personal branding is like your credit score
Your personal brand is much like your credit score. You don’t really think of your credit score often, but that’s precisely the point 🙂 You need to know what affects your personal brand, much like your credit score, and how you can improve it!
5 popular myths on personal branding: Busted!
I have been doing corporate workshops on personal branding since 2018. And while preparing myself for each session, and during the opening of each workshop, I encounter similar skepticism around the topic. I don’t begrudge the skepticism at all. Skepticism is good,…
Think like your worst critic
One of the most persistent questions I get from the participants of my corporate personal branding workshops is, “What if something I say online becomes controversial and I get trolled?”. There are variations to this question, like “What if I get into…
The stithapragya framework for personal branding
You may have seen variations of this sentiment on LinkedIn quite often. I get this sentiment expressed during my corporate workshops on personal branding too. Someone may say: “I have no idea what works on LinkedIn anymore! I write something after researching…