Dense commentary on social media, PR, marketing, advertising and branding.
A very senior marketing industry professional messaged me in the month of March after seeing my commentary on a new ad film. (I took their permission to talk about our conversation but, obviously, without any identifiable references, either of the person or…
Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…
I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…
Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…
“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…
A decade ago, while I was traveling back from Mumbai to Bengaluru after a work trip, I got a call from my boss (the India head) while I was in a cab (from the airport). He told me that the regional office…
Wharton’s organizational psychologist Adam Grant recently stirred the ‘personal brand’ pot given how people hold myopic and misleading views about the topic and, as a result, tend to see it as a not-so-desirable activity 🙂 This is what he shared. The time…