Dense commentary on social media, PR, marketing, advertising and branding.
A customary annual round-up! This is also the only time I seriously look at the post views using Google Analytics. Looking back, WordPress informs me that I have written 256 posts in 2020. My usual target is 1 post per weekday and…
LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by Abhigyan Chand) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually…
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…
There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…
One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. More on…