Dense commentary on social media, PR, marketing, advertising and branding.
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. More on…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…
During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…
Have you hated some vegetable all your life till one day, like a lightbulb being switched on, you start liking it for some inexplicable reason? It happened to me. I have hated capsicum all my life. Or, I thought I hated it,…
When you notice ‘Brand Connect’ in a magazine (or a newspaper), what goes in your mind? Most people in the marketing space know that it is a euphemism for ‘paid advertising’. Instead of saying, “We paid for this space because we don’t…
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…