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Category: personal branding

The top view of a crocodile
communication opinion personal branding 

The top view of a crocodile

May 17, 2022May 17, 2022 by Karthik S

A very senior marketing industry professional messaged me in the month of March after seeing my commentary on a new ad film. (I took their permission to talk about our conversation but, obviously, without any identifiable references, either of the person or…

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LinkedIn tips for students
basics communication opinion personal branding social media 

LinkedIn tips for students

March 24, 2022March 24, 2022 by Karthik S

Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…

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Personal brand and school/college students
basics communication opinion personal branding social media 

Personal brand and school/college students

March 23, 2022March 24, 2022 by Karthik S

I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…

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The mythical LinkedIn content dos and don’ts
basics communication opinion personal branding social media 

The mythical LinkedIn content dos and don’ts

February 25, 2022February 25, 2022 by Karthik S

Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…

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Shiny new toys online to drive engagement
basics communication opinion personal branding social media 

Shiny new toys online to drive engagement

February 22, 2022February 22, 2022 by Karthik S

“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…

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“Will I get in trouble if I share this online?”
basics communication opinion personal branding social media 

“Will I get in trouble if I share this online?”

February 15, 2022February 15, 2022 by Karthik S

A decade ago, while I was traveling back from Mumbai to Bengaluru after a work trip, I got a call from my boss (the India head) while I was in a cab (from the airport). He told me that the regional office…

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I disagree with Adam Grant’s perspective on personal branding
communication opinion personal branding social media 

I disagree with Adam Grant’s perspective on personal branding

January 21, 2022January 21, 2022 by Karthik S

Wharton’s organizational psychologist Adam Grant recently stirred the ‘personal brand’ pot given how people hold myopic and misleading views about the topic and, as a result, tend to see it as a not-so-desirable activity 🙂 This is what he shared. The time…

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