Dense commentary on social media, PR, marketing, advertising and branding.
In my corporate personal branding workshops, I actively encourage the participants to share their perspectives online without worrying about how others would react to them. This is, of course, after helping them define their own personal brand narrative and contours and sticking…
Are you on social media? Then yes, we are all in advertising. Here’s the FAQ to explain the context. 1. What? No! I’m just sharing your views/thoughts on social media. I’m definitely not advertising! When you share your views with people you…
We usually let our occupation define us to the outside world. ‘I’m a project manager’.‘I’m a vice president’.‘I’m a chartered accountant. How do we define ourselves inside us? Could we let our preoccupation define us internally? Let me explain. Owing to my…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…
One of the questions I pose to my participants in my corporate personal branding workshops is about their reading habits. Or, content consumption habits, broadly, since reading is too narrow when it comes to content input, overall. If the workshop is for…
Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…