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Category: personal branding

How to hack the LinkedIn algorithm and game your engagement rate… not!
communication opinion personal branding social media 

How to hack the LinkedIn algorithm and game your engagement rate… not!

June 26, 2023June 26, 2023 by Karthik S

These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…

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The mystery of movie stars vs. social media ‘availability’
opinion personal branding social media 

The mystery of movie stars vs. social media ‘availability’

February 20, 2023February 20, 2023 by Karthik S

Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…

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Personal branding vs. Influencers
communication ideas opinion personal branding social media 

Personal branding vs. Influencers

February 1, 2023February 1, 2023 by Karthik S

It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…

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Competence is not a prerequisite for personal branding
basics opinion personal branding social media 

Competence is not a prerequisite for personal branding

January 6, 2023January 6, 2023 by Karthik S

To be clear, competence is not THE only criterion for personal branding. To link competence as a prerequisite for personal branding is a failure of imagination. A recent article in the Financial Express, by ad industry veteran Ambi Parameswaran—also the author of…

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Personal branding vs. Professional networking
communication opinion personal branding 

Personal branding vs. Professional networking

November 14, 2022November 14, 2022 by Karthik S

If you look up ‘professional networking’ online, it is defined as ‘sharing information, interacting, and engaging with people for mutual benefit’. Professional networking conjures images of a group of people in a room, all talking in smaller circles in hushed tones. For…

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Muscle-memory and personal branding
ideas opinion personal branding 

Muscle-memory and personal branding

September 21, 2022September 21, 2022 by Karthik S

I have written about my daily 5-kilometer running routine many times in the past. See:1. Get healthy and enjoy your drive… while reading a book! 2. Habits But this post is about the breaks in that routine and how it affects me….

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Self-motivation as a lever for personal branding
communication opinion personal branding social media 

Self-motivation as a lever for personal branding

July 27, 2022July 27, 2022 by Karthik S

Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…

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