Dense commentary on social media, PR, marketing, advertising and branding.
In communications, we could use ‘easter eggs’ as a way to convey a second, almost hidden-in-plain-sight level something else besides the crux. Puns are one example – the sentence could read in a normal way but the puns add a second context…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
Google India has a nice activity for India’s 74th Independence Day. Go to Google – Sounds of India and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the…
Had a say about what ails Brand India, today, and what could be done to improve the branding, for Brand Equity (Economic Times) today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family health insurance and once again marked my wife and 2 kids as ‘dependents’. It’s…
As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, Samsung Electronics worked…