Dense commentary on social media, PR, marketing, advertising and branding.
Besides our homes, where we are cooped up now, which other places do we have a lot of fun very, very frequently? My own experience, and response, would be… our favorite restaurants. My daughter has been persistently and sadly telling me that…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
(in no particular order): Increase in interest in home buying, moving away from asset-less, rent/lease mentality. Increased package-size for FMCG products, from sachet-style to monthly-stock sizes (India-specific). Cost of homes goes up, due to reduced labor force in cities (India-specific). Internet-based classroom…
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…
What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…
I buy fresh potato chips in one of the many ‘Hot Chips’ branded shops in Bengaluru. This one is the best on the Sarjapur Road stretch, in a tiny lane adjacent to the HDFC Bank opposite Springfields Apartments. I have been buying…