Dense commentary on social media, PR, marketing, advertising and branding.
Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…
Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…
I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…
Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….
Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…
Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…