Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2018, the Indian Ministry of Road Transport and Highways (MoRTH) released a new set of rules for automobile manufacturers in India. Apart from new rules regarding seat belt reminders and airbags, there was one more important rule: speed alert warning…
Sony co-founder Akio Morita, in his iconic book ‘Made in Japan’, adds a lot of background details on how and why the Walkman was invented. Besides the more obvious reasons that we can intuitively guess now—portability, personal content consumption (of music), and…
Open any print newspaper on the weekends—across India—and you may see tons of large ads by real estate brands. Week after week! The real estate category has a fairly long gestation period for sales closure – given the high cost involved, they…
What exactly are tiny billboards? Billboards scream ‘huge’ and attract attention by being usually very large in a public space. Tiny billboards aim to achieve the same—that is, visibility in a public space, by being the extreme opposite of large. You may…
I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…
Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….
Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…