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Category: ideas

Netflix’s incidental success as an advertising platform
advertising ideas opinion 

Netflix’s incidental success as an advertising platform

On November 27, 2020 by Karthik S

The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…

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Gillette’s highly marketable and functionally useful product idea
advertising creative ideas opinion 

Gillette’s highly marketable and functionally useful product idea

On November 23, 2020 by Karthik S

I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…

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9 tips for personal branding via social media
communication ideas opinion personal branding social media 

9 tips for personal branding via social media

On November 18, 2020 by Karthik S

LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by Abhigyan Chand) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually…

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Slide into a new platform for marketing
advertising creative ideas opinion 

Slide into a new platform for marketing

On November 12, 2020 by Karthik S

This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…

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A precursor to Cadbury India’s idea of supporting local stores
advertising creative ideas opinion 

A precursor to Cadbury India’s idea of supporting local stores

On November 11, 2020 by Karthik S

Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…

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The trouble with that “This is not just a Cadbury ad”
advertising creative ideas opinion 

The trouble with that “This is not just a Cadbury ad”

On November 9, 2020 by Karthik S

UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a simulator to try the idea, as I had suggested in my post below! ORIGINAL POST: “Has this worked…

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Keep moving
ideas opinion 

Keep moving

On November 5, 2020 by Karthik S

One of the biggest side-effects of schools going 100% digital, as a result of the pandemic, is the fact that our children do not get as much physical activity as they used to while in the offline (normal) version of school. I…

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