Dense commentary on social media, PR, marketing, advertising and branding.
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems sales of chewing gum and mint are seriously down. The logic is simple,…
Given how badly the airline industry is impacted, airline brands have been desperately trying to engage their ex-users. Some of it is utterly corny and pointless… and makes it obvious that they are trying too hard. Some ideas that are beyond airline…
These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…
We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….
Besides our homes, where we are cooped up now, which other places do we have a lot of fun very, very frequently? My own experience, and response, would be… our favorite restaurants. My daughter has been persistently and sadly telling me that…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
(in no particular order): Increase in interest in home buying, moving away from asset-less, rent/lease mentality. Increased package-size for FMCG products, from sachet-style to monthly-stock sizes (India-specific). Cost of homes goes up, due to reduced labor force in cities (India-specific). Internet-based classroom…