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Category: ideas

Our relationship with endless data
ideas opinion 

Our relationship with endless data

April 5, 2022April 5, 2022 by Karthik S

When Gmail launched on April 1, 2004, many people actually thought it was an April Fool’s joke. Reason? Gmail was offering 1GB storage space. For context, Yahoo Mail offered 4MB storage space at that time for free accounts, while Hotmail offered 2MB!…

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Turning the table on smartphone ownership
communication ideas marketing & advertising opinion 

Turning the table on smartphone ownership

April 4, 2022April 4, 2022 by Karthik S

Smartphone launches have taken on a predictable annual rhythm. Almost every brand worth its name releases at least one upgrade every year no matter how minimal that so-called upgrade is in terms of hardware or software additions. And many users have conditioned…

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The questions around Zomato’s 10-minute food delivery
communication creative ideas marketing & advertising opinion 

The questions around Zomato’s 10-minute food delivery

March 22, 2022July 21, 2022 by Karthik S

Context: Zomato announced ‘Zomato Instant’ yesterday. 10-minute food delivery! And people have gone on a tizzy foisting many questions about it. The most common one seems to be, ‘But how…?’. Here’s how. (I have added the ‘Why?’ and ‘What about…’ at the…

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Imagine a CEO. Is it a woman?
communication creative ideas marketing & advertising opinion 

Imagine a CEO. Is it a woman?

March 17, 2022March 17, 2022 by Karthik S

In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….

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Text, columns, space… idea!
creative ideas marketing & advertising opinion 

Text, columns, space… idea!

March 10, 2022March 10, 2022 by Karthik S

How many times, and how many different ways can the same creative idea be used… or re-used? That would perhaps depend on how many different client-centric interpretations the respective ad agencies can tweak the idea into! Here is a demonstration of the…

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Time after time
creative curating ideas marketing & advertising opinion 

Time after time

March 8, 2022March 8, 2022 by Karthik S

They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…

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Streaming subscription firehose vs. user experience
ideas opinion 

Streaming subscription firehose vs. user experience

March 7, 2022March 7, 2022 by Karthik S

Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…

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