Dense commentary on social media, PR, marketing, advertising and branding.
When Gmail launched on April 1, 2004, many people actually thought it was an April Fool’s joke. Reason? Gmail was offering 1GB storage space. For context, Yahoo Mail offered 4MB storage space at that time for free accounts, while Hotmail offered 2MB!…
Smartphone launches have taken on a predictable annual rhythm. Almost every brand worth its name releases at least one upgrade every year no matter how minimal that so-called upgrade is in terms of hardware or software additions. And many users have conditioned…
Context: Zomato announced ‘Zomato Instant’ yesterday. 10-minute food delivery! And people have gone on a tizzy foisting many questions about it. The most common one seems to be, ‘But how…?’. Here’s how. (I have added the ‘Why?’ and ‘What about…’ at the…
In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….
How many times, and how many different ways can the same creative idea be used… or re-used? That would perhaps depend on how many different client-centric interpretations the respective ad agencies can tweak the idea into! Here is a demonstration of the…
They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…
Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…