Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
Har ad film mein Stag! —Allen Solly
opinion 

Har ad film mein Stag! —Allen Solly

April 25, 2019August 22, 2019 by Karthik S

Update – August 21, 2019: Earlier:May 2018: “” March 2019: “” April 2019: “” Now:August 2019: “” The same guy (male model) and the same stag. Notice how the stag instigates the man to pick up a sledge… and once he reaches…

No comment
Continue Reading
Brother Dominic 1976 vs. Brother Dominic 2016
creative opinion 

Brother Dominic 1976 vs. Brother Dominic 2016

April 24, 2019April 24, 2019 by Karthik S

The 1976 Xerox TVC for their 9200 copiers is iconic and very famous, since its Superbowl launch. The ad, called ‘Bother Dominic’ (or Monks) was a clever spin on ‘spreading religious manuscripts’ and using the copier to do the trick, fast! ‘It’s…

1 Comment
Continue Reading
Thank you Rasna Honey Vita and Netmeds, for making *minor* progress
opinion 

Thank you Rasna Honey Vita and Netmeds, for making *minor* progress

April 23, 2019May 6, 2019 by Karthik S

I’m really glad to announce that we have made some progress in regional language representation in national-level print advertising in India! Minor progress, but progress worth noting! Let me demonstrate the progress with 2 recent national-level print advertising campaigns, by Rasna’s Honey…

No comment
Continue Reading
Har Ghoont Mein Swag. But Har Indian state mein ghoont?
opinion 

Har Ghoont Mein Swag. But Har Indian state mein ghoont?

April 22, 2019 by Karthik S

Pepsi, in India, is known for truly memorable slogans/captions. Right from 1990’s Yehi Hai Right Choice Baby, to 1997’s Nothing Official About It… to Yeh Dil Maange More (1998), they have always created lines that cut across language barriers in India with…

No comment
Continue Reading
My reaction to LinkedIn Reactions: 😟
opinion 

My reaction to LinkedIn Reactions: 😟

April 19, 2019April 19, 2019 by Karthik S

Facebook launched its ‘reactions’ back in February 2016. We have now eased into using angry face, haha, love etc. on the many posts we Like. I wrote about the with a series of futuristic scenarios. I’m glad to announce that nobody cares…

No comment
Continue Reading
Puma’s new augmented reality shoe. Yes, you need to buy it in the real world.
opinion 

Puma’s new augmented reality shoe. Yes, you need to buy it in the real world.

April 18, 2019April 18, 2019 by Karthik S

When I heard that Puma is launching an Augmented Reality (AR) shoe, I was adequately intrigued. Will the AR shoe exist inside our phone screen while we run around barefoot? That’d be a phenomenal sale for Puma which can finally do away…

No comment
Continue Reading
Can a for-profit company have CSR in its DNA, legally?
opinion 

Can a for-profit company have CSR in its DNA, legally?

April 17, 2019April 17, 2019 by Karthik S

There’s a lot of action from brands on corporate social responsibility (CSR) because evolved consumers are increasingly rewarding brands that are more vocal when it comes to topical themes like sustainability, and a better understanding of the eco-system in which they operate….

No comment
Continue Reading

Posts pagination

Prev 1 … 122 123 124 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes