Dense commentary on social media, PR, marketing, advertising and branding.
Thea Lauryn Chippendale got an insulting, completely unwarranted, unsolicited feedback about her photo in a particular dress on a dating app. She was, understandably, upset and shared that exchange on Twitter. The brand that made that dress, ASOS, noticed the post and…
When living in an independent house posed security problems, Indian real estate companies figured a way to privatize security and build gated communities. When Government-offered electricity became erratic they installed their own generators to bypass Government electricity and privatize power generation, at…
In the middle of last month, Leica released a nearly-5-minute online film called The Hunt. The film follows photojournalists who are trying to tell their stories against all odds. The main narrative is around one photojournalist, purportedly modelled on Stuart Franklin of…
I’m a big fan of Hitesh Raj Bhagat’s Sunday ET mobile game recommendations (last page of Sunday ET). I like most of the games he has recommended even though I’m not a regular gamer – I like trying them out briefly, marvel…
There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…
This is a scene from the 1986 Hindi film Naam, directed by Mahesh Bhatt. It stars Sanjay Dutt, Kumar Gaurav and Nutan, among others. If you cringed while and after watching this brief scene, I know exactly why. If you did not…
How do you pronounce GIF? As JIF? Or GIF, with the ‘Gi’ from Give? While that question rages on, what is your understanding of a GIF? Currently, because of the way they are used on social media, they have stopped being an…