Dense commentary on social media, PR, marketing, advertising and branding.
Distracted driving has been a perennial source of inspiration for advertising agencies and brands, as a cause to latch on to and create advertising/marketing messages. The distraction caused by a mobile device, even more so! Many such campaigns focus on the result…
This is almost like a continuation of yesterday’s post. Yesterday – I wrote about OnePlus’s print ad that asked people to engage using Twitter – for being eligible to win one product. And compared it with an earlier, famous attempt by Volkswagen…
Yesterday’s mega print advertisement splash by OnePlus to promote the soon-to-be-launched OnePlus 7 took me back to August 2011. In August 2011, Volkswagen released its #anything4jetta print campaign. The campaign was by DDB Mudra and Grey Digital. The ‘success’ numbers proclaimed by…
The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted…
You may have read about Uttar Pradesh police using Twitter, last week in this blog. Here’s an even more inspiring social media usage from a Government official. Manivannan, IAS and Managing Director of Bangalore Electricity Supply Company Ltd. is on Facebook and…
So Shaadi.com conducted a Twitter contest. There are Twitter contests every day, these days, like IPL matches. It’s a simple enough contest: It’s as banal as it can get. Zero imagination and perhaps intentionally pandering to lowest common denominator to get maximum…
I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…