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Category: social media engagement review

Apollo Tyres believes #NothingToSeeHere though there’s a #LotToSee
opinion social media engagement review 

Apollo Tyres believes #NothingToSeeHere though there’s a #LotToSee

On November 25, 2019 by Karthik S

Distracted driving has been a perennial source of inspiration for advertising agencies and brands, as a cause to latch on to and create advertising/marketing messages. The distraction caused by a mobile device, even more so! Many such campaigns focus on the result…

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Indo Nissin Cup Noodles’ endgame!
opinion social media engagement review 

Indo Nissin Cup Noodles’ endgame!

On May 9, 2019 by Karthik S

This is almost like a continuation of yesterday’s post. Yesterday – I wrote about OnePlus’s print ad that asked people to engage using Twitter – for being eligible to win one product. And compared it with an earlier, famous attempt by Volkswagen…

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OnePlus 7 Guess The Specs vs. #Anything4Jetta – comparing notes and missed opportunities
opinion social media engagement review 

OnePlus 7 Guess The Specs vs. #Anything4Jetta – comparing notes and missed opportunities

On May 8, 2019 by Karthik S

Yesterday’s mega print advertisement splash by OnePlus to promote the soon-to-be-launched OnePlus 7 took me back to August 2011. In August 2011, Volkswagen released its #anything4jetta print campaign. The campaign was by DDB Mudra and Grey Digital. The ‘success’ numbers proclaimed by…

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Community management lessons from the Lonely Planet Facebook brouhaha
opinion social media engagement review 

Community management lessons from the Lonely Planet Facebook brouhaha

On December 16, 2015 by Karthik S

The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted…

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social media engagement review 

Kudos to Manivannan, MD Bescom, for pathbreaking use of Facebook!

On May 28, 2013 by Karthik S

You may have read about Uttar Pradesh police using Twitter, last week in this blog. Here’s an even more inspiring social media usage from a Government official. Manivannan, IAS and Managing Director of Bangalore Electricity Supply Company Ltd. is on Facebook and…

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opinion social media engagement review 

Shaadi.com’s black day on Twitter? I don’t think so.

On May 18, 2013 by Karthik S

So Shaadi.com conducted a Twitter contest. There are Twitter contests every day, these days, like IPL matches. It’s a simple enough contest: It’s as banal as it can get. Zero imagination and perhaps intentionally pandering to lowest common denominator to get maximum…

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opinion social media engagement review 

4 questions about Disney India’s #DisneyQ quiz on Twitter

On March 14, 2013 by Karthik S

I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…

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