Dense commentary on social media, PR, marketing, advertising and branding.
If you’ve been reading this blog long enough, you’d remember the post on Leela Palace (Bangalore), a 5 star hotel, turning away a cyclist citing a policy that does not allow cycles inside its premises! This was back in March 2010. A…
This morning, as I scanned my @mentions, I found this bizarre tweet from a handle called ‘classmatemanoft’! To put it mildly, it was…oh wait, before I get into rant mode, need to add a small real life story. We have all been…
As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….
This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous…
I have been tracking Nicorette’s new campaign, ‘Quit India Movement’ ever since they released that half-page ad print ad in The Times of India on January 26 – Republic Day. I think the campaign theme is brilliant and choosing the Republic Day…
I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…
I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…