Dense commentary on social media, PR, marketing, advertising and branding.
Back in May 2008, Afaqs did a story on Shobhaa De promoting her then new book, Superstar India, via social media. WATBlog covered it as well. Hanmer MS&L (a unit of Publicis Group) was the social media agency that was given this…
Happened to see two posts on Ghajini’s online promotion – on WATBlog and Pluggd. Both stories refer to Hungama being roped as the film’s partner to create 3 websites. Aamir’s blog also sports the Ghajini look. But, what I fail to understand…
How do Indian IT companies fare on microblogging (read, Twitter)? Terribly, I’d say. Of the Top 10 companies (as per this Rediff list), only 3 companies actually own their twitter profiles. The rest either do not even have a profile or have…
One of the first brands that caught my eye in the social media scene in India was Titan’s Fastrack. Fastrack’s official website lists a Flickr page, a couple of Facebook pages (one, two and three) and even a Twitter stream. The Flickr…