Dense commentary on social media, PR, marketing, advertising and branding.
Aircel’s Save The Tiger campaign has been generating a lot of comments and opinions. On one hand, there are tons of people who have joined online, owned-media channels initiated by Aircel/ it’s agency – the comments on Facebook alone make for hilarious…
Twitterati at it again in India? How does one explain the wildly popular #ccdsucks brand-bashing all through Friday (February 5, 2010)? A tweet-up was planned at Cafe Coffee Day, Ispahani Center, Chennai. Even after ordering for about Rs. 1,000+, the manager at…
There’s tremendous buzz about the ‘recall campaigns’ by the 2 automobile giants – Toyota and Honda, all over the print, television and online media. Even in India. Twitter is abuzz with comments and opinions. There is also a lot of discussion online…
As a curious fan of anything new on the supermarket shelves, two new drinks (the non-alcoholic and non-carbonated variety…sorry!) top my list now – the thick-mango drink, Galla and Parle’s new packaged lemonade, LMN. Galla has been available in Bangalore for over…
Part 1: Two employees from Domino’s goof – BIG TIME – on YouTube. Part 2: The videos spread all over the net, faster than anyone can imagine. Part 3: The online world is abuzz with opinions on how Domino’s will/ should/ can/…
After a lot of whining, here’s a social media engagement idea – from India – that made me go, ‘WOW!’. The initiative, by Penguin India, is simple. Send free books to people and let them review it. Things that Penguin India got…
Televisionpoint has this to say about the chocolate brand, Perk, going online – “On the website, the target audience can download music, videos and applications that interest them, and also create their own content” Now, go to Takeitlightly.com Can you see links…to add…