Dense commentary on social media, PR, marketing, advertising and branding.
After going through hell in India, and nearly being banned in one state, TikTok surely is going gung-ho in winning back India that was already besotted with the platform in the first place. ByteDance pressed on the gas with a huge media…
A brand/company’s logo or packaging (that carries the logo) is possibly its most important identity. It would try to protect it at all costs. But there are times when brands have gone out of their way, to change either the logo or…
I’m not referring to Manoj Night Shyamalan’s latest film. That’s Glass. I’m talking about glass. Yes, that glass that is all around us! Or considering this news in today’s Deccan Herald. The news, not found in other Pune-based newspapers like The Times…
The first time I saw the McDonald’s Hyderabad ‘candid camera stunt’ teaching Indians the importance of voting, I had mixed feelings. On one hand, I was immediately reminded of McDonald’s perennial tormentor, Burger King, and its smashingly original Whopper Neutrality campaign (by…
Dream Crazy. Dream Crazier. Dream With Us. If you know the marketing industry, you’d immediately get the brand behind these. Nike. Dream Crazier (February 2019) and Dream With Us (May 12, 2019) are very recent, and focused on female sportspersons. This is…
Brands have been making inventive use of social media platform features and nuances. Like Burger King’s highly innovative use of the ‘Like’ function on Twitter that was so simple, yet so impactful. Here are 3 more innovative ways to use social media…
Related context: Symphony, the air cooler brand, recently launched its summer 2019 campaign with 2 films conceptualized and directed by Manoj Tapadia, the writer of films like Cheeni Kum and Manorama Six Feet Under, for his own outfit called New Symphony Films…