Dense commentary on social media, PR, marketing, advertising and branding.
Related context: Symphony, the air cooler brand, recently launched its summer 2019 campaign with 2 films conceptualized and directed by Manoj Tapadia, the writer of films like Cheeni Kum and Manorama Six Feet Under, for his own outfit called New Symphony Films…
I wrote about recently. I have always been keenly observing Burger King’s marketing tactics and one thing stands out with consistency – their obsession with McDonald’s. (They do have their share of great non-McDonald’s ideas, of course, like… !) It’s almost as…
I have always been intrigued by sampling as a part of marketing activity. 2 recent examples of sampling that I came across were quite innovative and unique to those respective categories. The first is Zandu Pure Honey. I got this sample pack…
One of my ex-bosses, during my Corporate Communications/PR days used to say, ‘If the story doesn’t appear in Economic Times front page, in a story written by R.Subramanyam, the PR effort is not worth it!’ (for context, R.Subbu aka Rathnam Subramanyam heads…
This is almost like a continuation of . Yesterday – I wrote about OnePlus’s print ad that asked people to engage using Twitter – for being eligible to win one product. And compared it with an earlier, famous attempt by Volkswagen Jetta….
Yesterday’s mega print advertisement splash by OnePlus to promote the soon-to-be-launched OnePlus 7 took me back to August 2011. In August 2011, Volkswagen released its #anything4jetta print campaign. The campaign was by DDB Mudra and Grey Digital. The ‘success’ numbers proclaimed by…
I had , particularly in B2B communication. I had cited Infosys Prize’s effort (that I had kickstarted as a thought process, while working at Edelman, with Infosys Prize as the client) as a great example towards this effort. Here’s another fantastic effort…