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Category: short takes

Influencers – from mainstream media to individuals
opinion short takes 

Influencers – from mainstream media to individuals

December 18, 2019December 18, 2019 by Karthik S

This pic has 4 journalists who were given exclusive access to the first-ever iPhone in mid-2007, directly by Steve Jobs himself, so they write about the product and create a perception about how great a product it is. (the product has to…

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Apple at work, the round pizza box and a missed opportunity
opinion short takes 

Apple at work, the round pizza box and a missed opportunity

April 12, 2019April 12, 2019 by Karthik S

The new ‘Apple at Work’ film makes for an interesting watch for more than one reason. The obvious reason is why this film was put together in the first place – to showcase the range of office‘ish work you can perform on…

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The Voltas Beko ad. where the mom lies to the shop-keeper!
opinion short takes 

The Voltas Beko ad. where the mom lies to the shop-keeper!

April 3, 2019April 4, 2019 by Karthik S

This is a rather surprising piece of communication from Voltas Beko. I missed it when it was launched first late last year (though I remember seeing the full-page, front-page ads in The Times of India and the chatter around the ‘tested by…

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The writing is on the… sand!
ideas short takes 

The writing is on the… sand!

March 13, 2019March 13, 2019 by Karthik S

I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…

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jetBlue contest is nuts
ideas opinion short takes 

jetBlue contest is nuts

March 8, 2019January 24, 2022 by Karthik S

jetBlue’s new ” is really a ‘sweep’stakes. What they are asking people to do is plain bizarre. To win unlimited flights for a year, you are asked to completely scrub your Instagram account of all photos! And then post one photo –…

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Billboard love
ideas opinion short takes 

Billboard love

March 6, 2019March 6, 2019 by Karthik S

For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…

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Anand Mahindra’s Twitter masterclass
opinion short takes 

Anand Mahindra’s Twitter masterclass

March 4, 2019March 4, 2019 by Karthik S

This is the essence of why Anand Mahindra is so very good on Twitter. Let me list the specific reasons why. 1. Anand talks about a lot of things on his chosen (and only) social media platform – Twitter. The Mahindra brand…

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