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Category: short takes

short takes 

Download mp3 from Guruji?

On December 18, 2008 by Karthik S

“The â??music searchâ?? function on the site leads the user to songs that he or she could have accessed using any other search engine or directly from the website. We aren’t hosting any of this content. So T-Series needs to tell us…

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short takes 

Social media is the new PR – Ogilvy

On December 17, 2008 by Karthik S

Excellent effort by Ogilvy. One of the relevant PDF documents was titled ‘The New PR‘ and talks extensively about why brands should start leveraging social media for PR. Ogilvy is defnitely ahead of the curve with some fabulous case studies, but what…

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Twittering million!

On December 17, 2008 by Karthik S

As if that list of Top 10 Indian IT companies and their non-existent (most of them, at least) twitter accounts is not enough, here’s Dell talking about the million USD it has made (see this and this)….through Twitter. Besides being an absolutely…

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Boston Herald on companies using social media for marketing

On December 16, 2008 by Karthik S

Good article in Boston Herald. But, except Lenovo, none of the other examples are inspiring enough for the fence-sitters to start experimenting. But, its a great beginning, nevertheless…and a good lesson for Indian companies! By the way, two of the companies mentioned…

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Social media in India?

On December 15, 2008 by Karthik S

Indian corporates and brands still seem largely skeptical about social media. Opening a Facebook page or a new twitter account is not social media engagement by any stretch of imagination. And of course, social media is about people – not about brands….

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