Dense commentary on social media, PR, marketing, advertising and branding.
Early in February, Microsoft launched a feature to Skype (to all users) that they already had in Microsoft Teams. It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! Tamil Nadu wants the app banned, while TikTok has just hired its first Public Policy Director for India. Here are a couple…
More updates, on this topic: ET Money’s 6-language same-day campaign ET Money goes for 7 languages, but the quality of copy also goes for a toss! Honor’s regional language advertising on Twitter – kudos & problems Har Ghoont Mein Swag. But Har…
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…