This is the essence of why Anand Mahindra is so very good on Twitter. Let me list the specific reasons why.
1. Anand talks about a lot of things on his chosen (and only) social media platform – Twitter. The Mahindra brand and products are just one among many. This was a specific product plug, which he is completely entitled to.
2. A Mahindra vehicle fan responded with a terribly cringe-inducing stereotype. But remember, beyond that horrible so-called joke that is still a valid currency (much to our dismay) in Whatsapp Groups, he is still a Mahindra fan. That much has to be acknowledged.
3. Anand notices the dichotomy too – a fan of his company’s product *and* someone who thinks, in 2019, it is funny to talk about ‘escaping from wife’. So, he addresses both parts like a pro. He wants him to buy the vehicle, and he wants his wife to buy one too. In the process, he not only covers the fan aspect of that
This is a master-class in the use of Twitter.