Dense commentary on social media, PR, marketing, advertising and branding.
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…
Tiger Shroff is the new face of Pepsi? Tiger Shroff?! What were his managers thinking? The man is known for his fitness (and incredibly cool dancing skills, of course!). He has got his own custom workout that Cult.Fit sells very proudly! (See:…
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…
The connecting link to all these tweets: Tea! Note that I have not taken the tweets from others/other news sources that report Modi’s speeches or quips. These are all his own tweets, from the 2 handles he owns (not even the PMO…
This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very…