Dense commentary on social media, PR, marketing, advertising and branding.
Beer advertising has a fairly rich history. Rich history in targeting only men, and in objectifying women, that is. Here is a sequence, to showcase the range and evolution. (There is good news at the end of this post, relax). Fully man-focused;…
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…
Tiger Shroff is the new face of Pepsi? Tiger Shroff?! What were his managers thinking? The man is known for his fitness (and incredibly cool dancing skills, of course!). He has got his own custom workout that Cult.Fit sells very proudly! (See:…
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…