Dense commentary on social media, PR, marketing, advertising and branding.
Last night, I noticed an unusual tweet from Sridhar Vembu, CEO of one of the most celebrated SAAS companies from India, Zoho. From then, things have gone debilitatingly bad for Zoho. It’s literally a bloodbath with many customers bad-mouthing Zoho across multiple…
I loved this augmented reality use-case demonstration! But, as much as it makes me go wow!, I was also left wondering if this is an over-reach and if these can be done simply using printed menus anyway. If a simpler solution exists,…
This is remarkable for a reason. I need to explain some context, for non-Tamilians, though. The first tweet is a nice pun, from the incredible world of Tamil memes. An old Tamil song featuring MG Ramachandran, from the 1956 film, Alibabavum 40…
The category of peanut butter has been languishing in India for the longest time. This, in a country that literally reveres its butter (Amul, of course). For the longest time (at least before liberalizaton), the only India-made peanut butter brand used to…
The Jet Airways flight returned to the Mumbai airport an hour after take-off on Thursday (September 20, 2018) morning. The social media world was abuzz with videos from inside the plane, and a LOT of other updates from people and media. Jet…
Back in August, when I stumbled on a promoted tweet from Reliance Mutual Funds, I quite liked the fact that they connected the occasion (at that time, Raksha Bandhan) *and* their product together in a way that made sense. Their new series…
Continuing from on shockvertising, but addressing 2 specific points on their impact and the reason for why they may be on the wane, thanks to a (which provoked me enough write this follow-up). All public service announcements (PSAs) are meant to create…