Dense commentary on social media, PR, marketing, advertising and branding.
This is remarkable for a reason. I need to explain some context, for non-Tamilians, though. The first tweet is a nice pun, from the incredible world of Tamil memes. An old Tamil song featuring MG Ramachandran, from the 1956 film, Alibabavum 40…
The category of peanut butter has been languishing in India for the longest time. This, in a country that literally reveres its butter (Amul, of course). For the longest time (at least before liberalizaton), the only India-made peanut butter brand used to…
The Jet Airways flight returned to the Mumbai airport an hour after take-off on Thursday (September 20, 2018) morning. The social media world was abuzz with videos from inside the plane, and a LOT of other updates from people and media. Jet…
Back in August, when I stumbled on a promoted tweet from Reliance Mutual Funds, I quite liked the fact that they connected the occasion (at that time, Raksha Bandhan) *and* their product together in a way that made sense. Their new series…
Continuing from on shockvertising, but addressing 2 specific points on their impact and the reason for why they may be on the wane, thanks to a (which provoked me enough write this follow-up). All public service announcements (PSAs) are meant to create…
World Heart Day is on September 29. Recalled this absolutely gross poster by British Heart Foundation for the 2006 World Heart Day, created by The Design Group. It is disgusting, arresting, and evokes a visceral reaction in viewers. Amidst advertising that uses…
I was very, very surprised by this ad/video for Huawei P Smart+ smartphone. The video is by the creative agency Jung von Matt/Next Alster. It is very interesting for the way it goes progressively more worrying, with the surprising and responsible twist…