Dense commentary on social media, PR, marketing, advertising and branding.
World Heart Day is on September 29. Recalled this absolutely gross poster by British Heart Foundation for the 2006 World Heart Day, created by The Design Group. It is disgusting, arresting, and evokes a visceral reaction in viewers. Amidst advertising that uses…
I was very, very surprised by this ad/video for Huawei P Smart+ smartphone. The video is by the creative agency Jung von Matt/Next Alster. It is very interesting for the way it goes progressively more worrying, with the surprising and responsible twist…
This full-page advertisement from yesterday’s Hindustan Times (HT City, Delhi edition) caught my attention for a curious reason. Before I share that reason, take a look at this communications device called framing. Read the full article here: . An excerpt: In marketing…
I know of at least 3 electric scooter brands in India that are already in-market – Hero Electric, Okinawa Praise and Ather (which, incidentally, delivered their first batch of 10 Ather 450 scooters to their owners earlier this week, in Bengaluru!). And…
‘4G Beginner’? ‘4G Fan’? ‘4G Guru’? ‘4G Khiladi’? Has 4G become something that people cared for by name, so specifically, and took it so seriously, beyond remaining merely the underlying technology? Or, is Airtel keen on making it something that people cared…
2 days ago, I had written about ET Money’s effort in releasing the same advertisement in 6 different languages – regional language headlines written in English text (because English newspaper). See that post here, for context. ET Money has released a similar…
A lot has been said about the friendly banter between Parle and Britannia, on Twitter. Including me: Here’s Madhavan Narayanan’s perspective, ‘Brands are in competition, not at war. Sometimes, love for a rival can go a long way’, for . Two interesting…