Dense commentary on social media, PR, marketing, advertising and branding.
I know for sure that iD Fresh Food (India) Pvt. Ltd., the makers of iD dosa/idly batter, was patenting their vada-making pack, with its unique nozzle. But, I wonder if they patented their dosa batter pack, called the ‘transformer pouch’ that helps…
Ads by Tata Sky and TV 18 (in print – newspapers). I do understand the background, with Jio entering the fray and deals being renegotiated etc., this is some sort of a legal compliance-related notice to readers/customers. But my question is simple…
I have a feeling Nike is taking this way too far. This is negative framing against the brand, at their own cost. Perhaps moving significantly away from where they started, with the original Kaepernick ad. Context: This is a follow-up print ad….
Thank you for this effort & intent, ET Money – your brand team + your agency! Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees…
We had a side dish made of soya chunks last night. As vegetarians, we started with assuming that we may not like soya chunks (many years ago), given the association with soya chunks’ texture to chicken/meat, but have warmed up to it…
I really like the 3 new ads by Ministry of Road Transport and Highways, featuring Akshay Kumar, and directed by R.Balki (and produced by Helios Media). The use of the common phrase ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ and turning it…
After an initial week of struggle and occasional no-show, we have comfortably settled down with Doodhwala for our daily milk supply. Given our Bengaluru-outskirts disadvantage, there are not too many options for daily delivery of milk, and finding a consistent and predictable…