The ‘responsible’ ad by Huawei, for P Smart+ smartphone!

I was very, very surprised by this ad/video for Huawei P Smart+ smartphone. The video is by the creative agency Jung von Matt/Next Alster. It is very interesting for the way it goes progressively more worrying, with the surprising and responsible twist in the end! Very well played, at least based on the narrative!

However, what it does for the brand of smartphone isn’t very clear.

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