I did wonder about Kerala’s tourism prospects last month from the perspective of rebranding and positioning. But here’s a tourism/travel related brand taking the first step towards that! For Samsonite, this theme is so very apt and contextual. And the brand using that positioning to not explicitly sell their products, but make a statement about the need to reignite tourism in Kerala… really well done! Hats off, Samsonite!
The agency is Autumn Worldwide. The production partner is Momomoto Studios.