Dense commentary on social media, PR, marketing, advertising and branding.
If you still haven’t seen the new Samsonite video for #KeralaIsOpen, please do that first! It’s a lovely, simple video with a heart-warming point to make. I did feel the video was a bit unpolished, but the intent was so perfect and…
I did wonder about Kerala’s tourism prospects from the perspective of rebranding and positioning. But here’s a tourism/travel related brand taking the first step towards that! For Samsonite, this theme is so very apt and contextual. And the brand using that positioning…
Had a few points to make about TeamBHP, for : “Web 1.0 entity still going strong in Web 3.0 world”
Before I get into the new campaign, Tata Steel advertising deserves (and demands) some historical context. Tata Steel has a rich history of advertising. Take a look at some of them, courtesy Tata Central Archives. Growing up in Doordarshan era, one advertising…
I’m quite a fan of iD’s products and packaging design (see: http://bit.ly/2Ocz29x). I always make it a point to try all their products – the dosa/idly batter is a regular fixture in our home. The chutneys weren’t, after the trial. I picked…
Last night, I noticed an unusual tweet from Sridhar Vembu, CEO of one of the most celebrated SAAS companies from India, Zoho. From then, things have gone debilitatingly bad for Zoho. It’s literally a bloodbath with many customers bad-mouthing Zoho across multiple…
I loved this augmented reality use-case demonstration! But, as much as it makes me go wow!, I was also left wondering if this is an over-reach and if these can be done simply using printed menus anyway. If a simpler solution exists,…