Dense commentary on social media, PR, marketing, advertising and branding.
Does Kanwal Rekhi really need to belittle Phani’s decision as ‘chicken-shit’ (“lack of proverbial b..s”), that too, retrospectively… while congratulating someone? Is monetary growth and scale (big, bigger, biggest) the only way to define ‘success’? Is ‘what could have been’ always the…
Apple iPhone Xs will be available in India starting today. So, front page advertisements in leading newspapers are expected anyway. Here are the ads in Bengaluru, across The Times of India and The Economic Times. And here are the ads in Mumbai,…
If you still haven’t seen the new Samsonite video for #KeralaIsOpen, please do that first! It’s a lovely, simple video with a heart-warming point to make. I did feel the video was a bit unpolished, but the intent was so perfect and…
I did wonder about Kerala’s tourism prospects from the perspective of rebranding and positioning. But here’s a tourism/travel related brand taking the first step towards that! For Samsonite, this theme is so very apt and contextual. And the brand using that positioning…
Had a few points to make about TeamBHP, for : “Web 1.0 entity still going strong in Web 3.0 world”
Before I get into the new campaign, Tata Steel advertising deserves (and demands) some historical context. Tata Steel has a rich history of advertising. Take a look at some of them, courtesy Tata Central Archives. Growing up in Doordarshan era, one advertising…
I’m quite a fan of iD’s products and packaging design (see: http://bit.ly/2Ocz29x). I always make it a point to try all their products – the dosa/idly batter is a regular fixture in our home. The chutneys weren’t, after the trial. I picked…