Dense commentary on social media, PR, marketing, advertising and branding.
Earlier this week, given our drive to Coimbatore and to Coonoor, I was anxiously looking at the weather reports (on weather warnings of heavy rain) and the local Tamil newspapers for updates on landslides on the Coimbatore to Coonoor route. Apart from…
When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…
UPDATE (October 21, 2018): Honda released the same ad today again, with the Hindi copy written in Hindi text… in actual English! ORIGINAL POST: At least just the headline in Hindi, written in English text, I can understand (barely, though). But what’s…
I have to confess – I have no clue who Karan Wahi is, nor do I particularly care. Whoever he is, I wish him all the luck and good fortune in the world. Karan Wahi entered my consciousness via a promoted tweet….
As someone who makes a LOT of playlists on Apple Music, Saavn & YouTube (for context, I run a hobby website called Milliblog since 2005; and create at least 4 playlists every week and 18-20 playlists over and above that every quarter,…
Considering I track new Indian film music almost religiously, I have always been wondering about one facet that continues to be a standard fixture in most music launch ceremonies – the team actually has a giant fake CD that is ‘launched’ and…
For a movie launch, I quite liked what the team behind the Saif Ali Khan-starrer Baazaar did recently. The first reveal of the poster was not in a mainline newspaper but a business newspaper – The Economic Times. And the offline launch…