Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE (October 21, 2018): Honda released the same ad today again, with the Hindi copy written in Hindi text… in actual English! ORIGINAL POST: At least just the headline in Hindi, written in English text, I can understand (barely, though). But what’s…
I have to confess – I have no clue who Karan Wahi is, nor do I particularly care. Whoever he is, I wish him all the luck and good fortune in the world. Karan Wahi entered my consciousness via a promoted tweet….
As someone who makes a LOT of playlists on Apple Music, Saavn & YouTube (for context, I run a hobby website called Milliblog since 2005; and create at least 4 playlists every week and 18-20 playlists over and above that every quarter,…
Considering I track new Indian film music almost religiously, I have always been wondering about one facet that continues to be a standard fixture in most music launch ceremonies – the team actually has a giant fake CD that is ‘launched’ and…
For a movie launch, I quite liked what the team behind the Saif Ali Khan-starrer Baazaar did recently. The first reveal of the poster was not in a mainline newspaper but a business newspaper – The Economic Times. And the offline launch…
Does Kanwal Rekhi really need to belittle Phani’s decision as ‘chicken-shit’ (“lack of proverbial b..s”), that too, retrospectively… while congratulating someone? Is monetary growth and scale (big, bigger, biggest) the only way to define ‘success’? Is ‘what could have been’ always the…
Apple iPhone Xs will be available in India starting today. So, front page advertisements in leading newspapers are expected anyway. Here are the ads in Bengaluru, across The Times of India and The Economic Times. And here are the ads in Mumbai,…