Dense commentary on social media, PR, marketing, advertising and branding.
Growing up in non-metro Tamil Nadu (Trichy, Coimbatore and Salem), the Co-optex brand was a very familiar sight. Co-optex is Tamil Nadu Handloom Weavers’ Cooperative Society, which, I believe, is the largest weavers’ co-operative society in India. The organization is 83 years…
While Indian metros are seeking inspiration from the West for superfoods like quinoa, oats, chia and kale, there’s a quiet and powerful movement towards bringing back natively Indian superfoods and Indian alternatives to better choices in the food we eat. Here’s a…
I’m not a particularly big fan of young adult fiction, as in I do not pick them up consciously, but I do enjoy the occasional titles as well, like The Hunger Games. I had recently read a review of Gregory Scott Katsoulis’…
Back in 2014, Uber was in a mess (when was it NOT in a mess, while also growing—its valuation—at a manic speed?) when Josh Mohrer, general manager of Uber New York used an internal tool called ‘God View’ to track the movement…
Wildcraft has been running the #WildcraftWilding hashtag for quite some time. And quite a few people have latched on to it too, on Twitter and Instagram showcasing their Wildcraft products in an appropriately outdoor’ish setting. Recently, when Wildcraft tweeted this, I was…
Earlier this week, given our drive to Coimbatore and to Coonoor, I was anxiously looking at the weather reports (on weather warnings of heavy rain) and the local Tamil newspapers for updates on landslides on the Coimbatore to Coonoor route. Apart from…
When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…