Dense commentary on social media, PR, marketing, advertising and branding.
We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO…
Diageo’s vegan Bailey’s Almande has done something interesting recently. The sample for the product can be summoned (literally) using your voice. You use your Alexa or Google Assistant and ask for a sample… and it will be delivered at your doorstep. The…
Growing up in non-metro Tamil Nadu (Trichy, Coimbatore and Salem), the Co-optex brand was a very familiar sight. Co-optex is Tamil Nadu Handloom Weavers’ Cooperative Society, which, I believe, is the largest weavers’ co-operative society in India. The organization is 83 years…
While Indian metros are seeking inspiration from the West for superfoods like quinoa, oats, chia and kale, there’s a quiet and powerful movement towards bringing back natively Indian superfoods and Indian alternatives to better choices in the food we eat. Here’s a…
I’m not a particularly big fan of young adult fiction, as in I do not pick them up consciously, but I do enjoy the occasional titles as well, like The Hunger Games. I had recently read a review of Gregory Scott Katsoulis’…
Back in 2014, Uber was in a mess (when was it NOT in a mess, while also growing—its valuation—at a manic speed?) when Josh Mohrer, general manager of Uber New York used an internal tool called ‘God View’ to track the movement…
Wildcraft has been running the #WildcraftWilding hashtag for quite some time. And quite a few people have latched on to it too, on Twitter and Instagram showcasing their Wildcraft products in an appropriately outdoor’ish setting. Recently, when Wildcraft tweeted this, I was…