Dense commentary on social media, PR, marketing, advertising and branding.
This is an entirely remarkable public notice! It showcases how crooks understand modern technology in sophisticated ways to fool gullible people! How did the said mobile number end up being listed in a Google search for EPFO Bandra? That’s something only Google…
We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO…
Diageo’s vegan Bailey’s Almande has done something interesting recently. The sample for the product can be summoned (literally) using your voice. You use your Alexa or Google Assistant and ask for a sample… and it will be delivered at your doorstep. The…
Growing up in non-metro Tamil Nadu (Trichy, Coimbatore and Salem), the Co-optex brand was a very familiar sight. Co-optex is Tamil Nadu Handloom Weavers’ Cooperative Society, which, I believe, is the largest weavers’ co-operative society in India. The organization is 83 years…
While Indian metros are seeking inspiration from the West for superfoods like quinoa, oats, chia and kale, there’s a quiet and powerful movement towards bringing back natively Indian superfoods and Indian alternatives to better choices in the food we eat. Here’s a…
I’m not a particularly big fan of young adult fiction, as in I do not pick them up consciously, but I do enjoy the occasional titles as well, like The Hunger Games. I had recently read a review of Gregory Scott Katsoulis’…
Back in 2014, Uber was in a mess (when was it NOT in a mess, while also growing—its valuation—at a manic speed?) when Josh Mohrer, general manager of Uber New York used an internal tool called ‘God View’ to track the movement…