Dense commentary on social media, PR, marketing, advertising and branding.
All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages! With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? đŸ™‚ On a…
I first came across REI’s (Recreational Equipment, Inc.) #OptOutside campaign from 2015, only at PRAXIS 7 in September 2018 when someone from Edelman showcased the case study on the stage. I was floored! Here was a PR-first idea (though Edelman was not…
Had a few points to add in this . As you would have already known, I’m a big fan/believer in LinkedIn, which I believe is that rare social/professional networking platform that actually has inherent/implied rules on its content… something that a majority…
If you have seen the trailer of Pihu, you’d know how despicable this marketing tactic is. Using fear to sell products like insurance, I can understand, because the end goal is supposed to be for our benefit. But, to sell (after all)…
My observations on PharmEasy’s print ad earlier this week (on ) brought out a lot of interesting comments. To be honest, I haven’t been specifically looking at the online pharma sector’s marketing communications closely enough. I cannot escape the print ads that…
I stumbled on a new range of Maggi Noodles in the departmental store near home and I was elated! As a huge fan of the brand for as long as I recall, and as a vocal instant noodles fan (see:  and ) a…
This is an entirely remarkable public notice! It showcases how crooks understand modern technology in sophisticated ways to fool gullible people! How did the said mobile number end up being listed in a Google search for EPFO Bandra? That’s something only Google…