Dense commentary on social media, PR, marketing, advertising and branding.
Had a few points to add in this . As you would have already known, I’m a big fan/believer in LinkedIn, which I believe is that rare social/professional networking platform that actually has inherent/implied rules on its content… something that a majority…
If you have seen the trailer of Pihu, you’d know how despicable this marketing tactic is. Using fear to sell products like insurance, I can understand, because the end goal is supposed to be for our benefit. But, to sell (after all)…
My observations on PharmEasy’s print ad earlier this week (on ) brought out a lot of interesting comments. To be honest, I haven’t been specifically looking at the online pharma sector’s marketing communications closely enough. I cannot escape the print ads that…
I stumbled on a new range of Maggi Noodles in the departmental store near home and I was elated! As a huge fan of the brand for as long as I recall, and as a vocal instant noodles fan (see: and ) a…
This is an entirely remarkable public notice! It showcases how crooks understand modern technology in sophisticated ways to fool gullible people! How did the said mobile number end up being listed in a Google search for EPFO Bandra? That’s something only Google…
We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO…
Diageo’s vegan Bailey’s Almande has done something interesting recently. The sample for the product can be summoned (literally) using your voice. You use your Alexa or Google Assistant and ask for a sample… and it will be delivered at your doorstep. The…