Dense commentary on social media, PR, marketing, advertising and branding.
We have a LOT of smartphone brands in India now. And perhaps even more gadget reviewers. If you are looking for a new phone, you could easily gorge on at least 10+ reviews on YouTube and even more written reviews on assorted…
The Indianization of Google is now complete. Take a look at what Gmail autocomplete suggested! I intended to write ‘revert before EoD’ and as soon as I typed ‘b’, Gmail added ‘ack to you’, most probably because millions of Indians (and perhaps…
Two recent instances of big brands making an effort to change because enough people seem to be concerned about something they are doing that is bad. One is Coca-Cola. In a first for the brand, their UK Christmas campaign features a bottle…
After yesterday’s saga of doing the online equivalent of shouting at Levi’s (I still feel bad at losing my patience, after a full week of waiting for Levi’s to respond with a very simple update of where I can exchange my defective…
Do you have (at least) one good habit that you do *every single day*? No, not the involuntary ‘brushing-the-teeth’ variety, but a good habit that consciously do every day? Or, want to do every day? Mine is running 5 kms every single…
Update from the Bose film’s director, Sizil Srivastava:Song title: “What I am all about”Composer: Clinton CerejoSinger: Anushka ManchandaLyrics: Shagun Trisal — ORIGINAL POST: I *really* liked this recent ad by Bose. What caught my attention in this ad is the music. Having…
This excerpt is from the teaser of an upcoming Tamil horror-comedy called Dhillukku Dhuddu 2 (yes, it’s a sequel) starring Santhanam, a Tamil comedian and hero’s best friend turned hero. (the relevant part plays when you see it below; you can watch…