Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE, 2024: Here are the ads by John Lewis for the years 2023, 2022 (there is context to this!), 2021, 2020, and 2019. 2024: The 2nd ad by Saatchi & Saatchi. 2023: This is the first ad by John Lewis’ new agency,…
3 months ago, I wrote about RRoyal Rajasthan, a restaurant on Sarjapur Road (Bangalore) and how the restaurant’s owner used Zomato to have a go at customers who don’t have charitable things to say about his restaurant (see my post ). — It…
Bangalore-Delhi-Bangalore day flights are tiresome. By the time you are at the end of your wits and patience, the pilot announces that we have one more hour to reach Delhi, much to our groans. I had to take one for a meeting…
You may have seen someone share the new Christmas advertisement video by Iceland (the British frozen foods supermarket chain; not the Nordic island). Unlike the sole call-to-action for any video shared on a social media platform (the call-to-action, first, is usually, ‘play’…
Back in 2015, Flipkart sent 5 lakh snail mail postcards to its registered users, to invite them to participate in the Big Billion Day sale. Besides a LOT of print, online and TV advertising, this idea was seen as a unique and…
We have a LOT of smartphone brands in India now. And perhaps even more gadget reviewers. If you are looking for a new phone, you could easily gorge on at least 10+ reviews on YouTube and even more written reviews on assorted…
The Indianization of Google is now complete. Take a look at what Gmail autocomplete suggested! I intended to write ‘revert before EoD’ and as soon as I typed ‘b’, Gmail added ‘ack to you’, most probably because millions of Indians (and perhaps…