Dense commentary on social media, PR, marketing, advertising and branding.
Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…
Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…
Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…
This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…
I have had glue stick rolling on my work desk and falling down. I have lost the glue stick’s cap. I have smudged it while trying to cover a rounded corner of an envelope. I *always* get at least a drop of…
Schweppes, from the Coca-Cola Group, changed its bottle and label design a couple of years ago, around the globe. After the design change, it seems people were having great difficulty in differentiating between soda water and tonic water! Yes, I know that…
The basic idea behind this Gold Lion-winning campaign at Cannes Lions 2018 is very good and effective. The insight was that consumers did not know that Aldi supermarkets stocked fresh produce. To address this, McCann Spain decided to highlight the freshness of…