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Do you bother to remember your delivery person’s name?
opinion short takes 

Do you bother to remember your delivery person’s name?

November 27, 2018November 27, 2018 by Karthik S

Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…

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9 observations on Closeup’s new, bold #FreeToLove campaign
long-form opinion 

9 observations on Closeup’s new, bold #FreeToLove campaign

November 26, 2018October 13, 2020 by Karthik S

Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…

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Tide wants us to believe that we live inside a Tide ad.
opinion 

Tide wants us to believe that we live inside a Tide ad.

November 23, 2018August 8, 2019 by Karthik S

Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…

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Star Sports’ Ab Inka Balla Bolega, but the team behind it kuch bolega?
short takes 

Star Sports’ Ab Inka Balla Bolega, but the team behind it kuch bolega?

November 22, 2018 by Karthik S

This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…

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Gloo!
short takes 

Gloo!

November 21, 2018November 21, 2018 by Karthik S

I have had glue stick rolling on my work desk and falling down. I have lost the glue stick’s cap. I have smudged it while trying to cover a rounded corner of an envelope. I *always* get at least a drop of…

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Ogilvy helps Schweppes South Africa apologize with disarming humor
short takes 

Ogilvy helps Schweppes South Africa apologize with disarming humor

November 20, 2018 by Karthik S

Schweppes, from the Coca-Cola Group, changed its bottle and label design a couple of years ago, around the globe. After the design change, it seems people were having great difficulty in differentiating between soda water and tonic water! Yes, I know that…

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Aldi campaign reiterates that today’s newspaper is tomorrow’s/today’s garbage!
opinion short takes 

Aldi campaign reiterates that today’s newspaper is tomorrow’s/today’s garbage!

November 19, 2018 by Karthik S

The basic idea behind this Gold Lion-winning campaign at Cannes Lions 2018 is very good and effective. The insight was that consumers did not know that Aldi supermarkets stocked fresh produce. To address this, McCann Spain decided to highlight the freshness of…

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