Dense commentary on social media, PR, marketing, advertising and branding.
2018 has been a landmark year for me. It was the year where I gave up on full-time employment after 20 years of assuming that is the only/best way to earn a living! I have never not had a job, since I…
This is one of the smartest and most creative ideas I have seen in recent times. To some extent, the idea was first used in a rudimentary form by an NYC-based Latin American restaurant named Comodo. In the case of Comodo, they…
I found this piece of news in The Times of India, Bangalore edition on November 26th. Having worked extensively on IBM’s AI-related mandate during my time at Ogilvy, I’m reasonably clued into the world of AI and its updates. Besides IBM, Google,…
Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…
Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…
Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…
This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…