Dense commentary on social media, PR, marketing, advertising and branding.
I spend an unhealthy amount of time wondering about the small things in life. One such thing is about emergency rows in flights. Over time, I have decided that I need to listen to the emergency row instructions as diligently as possible…
I got this text message yesterday. It looked completely authentic. The amount looks real too, and not rounded off! It was very tempting to click the link and know more. Then I remembered something I use extensively in the background. Bitly, the…
Originally published in . Recently, a Tata Steel recruitment advertisement seeking candidates for their PR department was shared online on social media platforms. The advertisement had a flowchart design that made it mighty unique! Interestingly, there were quite a few comments on…
A few weeks ago, I noticed a friend’s post on Facebook and recall being completely alarmed. He had posted a photo of a drawing made by his young son and the drawing had the full details of name, class, section, school name…
3 recent films (ad films) that I recently stumbled upon made me think very, very hard. All three films moved me immensely. They are gorgeously scripted, mounted and produced. They are thoroughly engaging and you will easily sit through them despite their…
Having written a LOT of electric vehicles in the recent past, and having taken very tentative steps in considering selling my car and buying an electric car (and dropping that idea owing a lot of constraints I stumbled upon in the process),…
Related read: . The timing of this campaign seems ominous. When the news about Jet Airways is gloomy and dismal, almost every day in the news, here comes Jet’s new campaign on its loyalty program. The video that surfaced on YouTube on November…