Dense commentary on social media, PR, marketing, advertising and branding.
A few weeks ago, I noticed a friend’s post on Facebook and recall being completely alarmed. He had posted a photo of a drawing made by his young son and the drawing had the full details of name, class, section, school name…
3 recent films (ad films) that I recently stumbled upon made me think very, very hard. All three films moved me immensely. They are gorgeously scripted, mounted and produced. They are thoroughly engaging and you will easily sit through them despite their…
Having written a LOT of electric vehicles in the recent past, and having taken very tentative steps in considering selling my car and buying an electric car (and dropping that idea owing a lot of constraints I stumbled upon in the process),…
Related read: . The timing of this campaign seems ominous. When the news about Jet Airways is gloomy and dismal, almost every day in the news, here comes Jet’s new campaign on its loyalty program. The video that surfaced on YouTube on November…
As I was waiting for my Vistara flight back to Bengaluru yesterday at Delhi’s T3, the lady next to me happened to see my laptop, with me on my LinkedIn timeline and went, ‘So, YOU are Karthik! I didn’t recognize you here,…
Lenovo tried it in 2009, long before viral videos were a real deal. Apple had launched the first MacBook Air in 2008, and to counter that, Lenovo did this viral stunt where they showed honey bees stuck to a laptop and the…
In India, we are so intricately used to the concept of unbranded products. A milkman comes to my apartment and delivers fresh milk, from his aluminum container to a customer’s stainless steel container every day. This was the default way of buying…