Dense commentary on social media, PR, marketing, advertising and branding.
Related read: . The timing of this campaign seems ominous. When the news about Jet Airways is gloomy and dismal, almost every day in the news, here comes Jet’s new campaign on its loyalty program. The video that surfaced on YouTube on November…
As I was waiting for my Vistara flight back to Bengaluru yesterday at Delhi’s T3, the lady next to me happened to see my laptop, with me on my LinkedIn timeline and went, ‘So, YOU are Karthik! I didn’t recognize you here,…
Lenovo tried it in 2009, long before viral videos were a real deal. Apple had launched the first MacBook Air in 2008, and to counter that, Lenovo did this viral stunt where they showed honey bees stuck to a laptop and the…
In India, we are so intricately used to the concept of unbranded products. A milkman comes to my apartment and delivers fresh milk, from his aluminum container to a customer’s stainless steel container every day. This was the default way of buying…
2018 has been a landmark year for me. It was the year where I gave up on full-time employment after 20 years of assuming that is the only/best way to earn a living! I have never not had a job, since I…
This is one of the smartest and most creative ideas I have seen in recent times. To some extent, the idea was first used in a rudimentary form by an NYC-based Latin American restaurant named Comodo. In the case of Comodo, they…
I found this piece of news in The Times of India, Bangalore edition on November 26th. Having worked extensively on IBM’s AI-related mandate during my time at Ogilvy, I’m reasonably clued into the world of AI and its updates. Besides IBM, Google,…