Dense commentary on social media, PR, marketing, advertising and branding.
Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…
This film, made by Ogilvy India, for client Hindustan Unilever, literally made me tear up. I could sense what they were getting at but definitely did not anticipate the denouement. That was mighty impactful! I had to wrestle with minor logical inconsistencies…
Let me not mention the client/brand behind this advertisement. When I saw it first, I did not know the brand and 3/4ths into the ad, a thought came to my mind… and as I started wondering about that, the ad ended perfectly,…
I spend an unhealthy amount of time wondering about the small things in life. One such thing is about emergency rows in flights. Over time, I have decided that I need to listen to the emergency row instructions as diligently as possible…
I got this text message yesterday. It looked completely authentic. The amount looks real too, and not rounded off! It was very tempting to click the link and know more. Then I remembered something I use extensively in the background. Bitly, the…
Originally published in . Recently, a Tata Steel recruitment advertisement seeking candidates for their PR department was shared online on social media platforms. The advertisement had a flowchart design that made it mighty unique! Interestingly, there were quite a few comments on…
A few weeks ago, I noticed a friend’s post on Facebook and recall being completely alarmed. He had posted a photo of a drawing made by his young son and the drawing had the full details of name, class, section, school name…