Dense commentary on social media, PR, marketing, advertising and branding.
I have always been in love with music. I’m sure most of us are. But my interest in music is not just in the listening part but also the ‘talking about it’ part. There is a reason for that. Music, given that…
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…
I shared my pick for the top 5 fiction and non-fiction books I read in 2018 earlier this month. I don’t read too many books and whatever I read, usually is within my sci-fi interests, largely. A recent science fiction novel that…
I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is . Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…
Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…
This film, made by Ogilvy India, for client Hindustan Unilever, literally made me tear up. I could sense what they were getting at but definitely did not anticipate the denouement. That was mighty impactful! I had to wrestle with minor logical inconsistencies…
Let me not mention the client/brand behind this advertisement. When I saw it first, I did not know the brand and 3/4ths into the ad, a thought came to my mind… and as I started wondering about that, the ad ended perfectly,…