Dense commentary on social media, PR, marketing, advertising and branding.
This is such a simple-looking idea that would have most people go, ‘Why didn’t I think of it?’. But it’s not that simple – it has been conceived and thought-through so well and elegantly. The design for creating something like this, that…
This is a fantastic commencement speech, by Manoj Night Shyamalan, for Drexel University’s Class of 2018. The speech has all the hallmarks of what you’d expect from a Shyamalan movie – a superb opening where he offers 2 versions/dimensions of his life,…
A few days ago, my daughter had given me and wife a Christmas presents wish list. Both my son and daughter do this every year. One item in the daughter’s list was interesting, though we know why – she has always been…
I have always been in love with music. I’m sure most of us are. But my interest in music is not just in the listening part but also the ‘talking about it’ part. There is a reason for that. Music, given that…
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…
I shared my pick for the top 5 fiction and non-fiction books I read in 2018 earlier this month. I don’t read too many books and whatever I read, usually is within my sci-fi interests, largely. A recent science fiction novel that…
I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is . Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…