The 10 best Indian ads of 2024
I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…
Category: curating
The 10 best Indian ads of 2023
Year 3 of making this list. Here’s the list from 2021 and 2022. As usual, the caveat stays: this list is not about *effectiveness* since that data would be available only to the brand managers (and advertising/media buying agencies). Also, effectiveness is…
Deepavali 2023 in Indian advertising
The closest in India that comes to the Western world’s Christmas-related advertising scene is the Deepavali/Diwali-related advertising. Unlike IPL—the other major advertising jamboree, but one that requires working officially with BCCI to talk about, in a branded context—Deepavali is an open festival…
The 10 best Indian ads of 2022
Year 2 of making this list! Here’s the list from 2021, for context. Let me reiterate: this list is not based on ad effectiveness. Effectiveness metrics, in whatever way it is measured, would be available only with the people who made the…
Time after time
They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…
Split-screen advertising (Part 2)
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…
Split-screen advertising (Part 1)
Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…