Dense commentary on social media, PR, marketing, advertising and branding.
My first reaction to this news was ‘Hahahahahaha’. But then, it made me think. A slow-moving (“languorous narrative”) film was sold as THE most romantic way to spend the new year countdown, complete with a 12am kissing gimmick! It worked. And then,…
The BCG Henderson Institute, Boston Consulting Group’s strategy think tank released a 3-part series exploring the intricacies and the future of the Shared Economy, in late 2017. The series is an essential read for anyone and everyone in business, since the shared…
“India’s most sincere bank”? Shouldn’t people say that after using the bank’s services for at least some time? That is, shouldn’t Paytm Bank earn that after doing business without getting blocked by RBI? But, this is a paid advertisement, where anything can…
Here are the most read posts on my blog this year, according to Google Analytics. 10. This is ‘Oh, what an idea!!’ level! 09. A superb idea that accentuates the value and identity of local weavers. 08 José’s content is genuinely different…
I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….
This is such a simple-looking idea that would have most people go, ‘Why didn’t I think of it?’. But it’s not that simple – it has been conceived and thought-through so well and elegantly. The design for creating something like this, that…
This is a fantastic commencement speech, by Manoj Night Shyamalan, for Drexel University’s Class of 2018. The speech has all the hallmarks of what you’d expect from a Shyamalan movie – a superb opening where he offers 2 versions/dimensions of his life,…