Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE – January 25, 2019: Uber Eats seems to have listened and understood the context for localizing this communication. Today’s Times of India city ‘Times’ editions have local equivalents of tinda for at least 3 cities – Kochi, Chennai and Kolkata. Bengaluru…
News no. 1: News no. 2: What a contrast! The Cathay Pacific blunder is attributed to a glitch (I’m assuming it is not a human error), while the Huawei tweet was human error (though a very common error; blunder nonetheless). I don’t…
Given the dwindling sales of printed newspapers across the world (except in countries in India, of course), there is already a running joke on using newspapers for additional purposes besides reading news. So, using them to wrap things in shops, as a…
I know I have said something on this topic earlier, on LinkedIn, but another piece of update prompted me to revisit this. Here is Walmart President and CEO Doug McMillon, in the Tim Ferriss Show podcast. Beyond what I said earlier about…
If you ask me to name my favorite Hindi film of 2018, I’d name Badhaai Ho very easily. At least in the top 5, along with AndhaDhun. But, beyond enjoying the film thoroughly, there was something else that I really wanted to…
This conversation between Anand Mahindra and Anant Rangaswami is a must-watch, mainly because of the way Anand talks about how he uses social media (Twitter, in particular). I have set the video’s timeline to start at the point when they start talking…
Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…