Dense commentary on social media, PR, marketing, advertising and branding.
This is such a simple idea that anyone would go, ‘Why didn’t I think of that?’. That’s the hallmark of great ideas anyway. Marathons are dime a dozen these days – our Facebook feeds are full of people biting their medals; deservedly…
The Hindi film, Uri: The Surgical Strike, released on January 11, 2019. On Tuesday, the subsequent week (January 15, 2019), someone named Arin Mandal, from Kolkata, shared a video on his Facebook timeline. In the video he says that he tried downloading…
Spot the difference(s). Well, there’s just one. Koffee With Google Home vs. Koffee Without Google Home! Did Google (Home) drop out of Koffee With Karan after the massive fallout from the Pandya-Rahul episode where the entire country over-reacted to thoughts expressed as…
I saw this video featuring badminton superstars Kidambi Srikanth and Ashwini Ponnappa with a lot of interest. The stars dress up as old people, manage to fool kids in a badminton academy with their disguise, and eventually start playing their true selves…
A nifty idea by the Swiss agency Jung Von Matt/Limmat, for client Samsung. They created a smartphone app which has biographical information about well-known historical figures from school students’ history books. But, instead of just presenting that information the way they are,…
There is an interesting similarity of ideas, here. The Honda ad was discussed widely for the so-called ‘typo’ till a lot of people pointed to those who called out the typo that it was entirely intentional. 1. Both are in the auto…
I stumbled on the news of the city of Los Angeles suing IBM-owned The Weather Channel of covertly mining user data. Now, given the amount of time we spend online and the variety of services we use without paying a fee, we…